Shifts Towards Image Centricity In Contemporary Multimodal Practices

Author : Hartmut Stöckl
Publisher : Routledge
ISBN 13 : 0429947518
Total Pages : 320 pages
Book Rating : 4.13/5 ( download)

DOWNLOAD NOW!

Download or read book Shifts towards Image-centricity in Contemporary Multimodal Practices written by Hartmut Stöckl and published by Routledge. This book was released on 2020-01-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.

Author : Hartmut Stöckl
Publisher : Routledge
ISBN 13 : 042994750X
Total Pages : 323 pages
Book Rating : 4.06/5 ( download)

DOWNLOAD NOW!

Download or read book Shifts towards Image-centricity in Contemporary Multimodal Practices written by Hartmut Stöckl and published by Routledge. This book was released on 2020-01-03 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.

Author : Christoph Schubert
Publisher : Taylor & Francis
ISBN 13 : 1000619214
Total Pages : 270 pages
Book Rating : 4.18/5 ( download)

DOWNLOAD NOW!

Download or read book Stylistic Approaches to Pop Culture written by Christoph Schubert and published by Taylor & Francis. This book was released on 2022-08-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection showcases the unique potential of stylistic approaches for better understanding the multifaceted nature of pop culture discourse. As its point of departure, the book takes the notion of pop culture as a phenomenon characterized by the interaction of linguistic signs with other modes such as imagery and music to examine a diverse range of genres through the lens of stylistics. Each section is grouped around thematic lines, looking at literary fiction, telecinematic discourse, music and lyrics, as well as cartoons and video games. The 12 chapters analyze different forms of media through five central strands of stylistics, from sociolinguistic, pragmatic, cognitive, multimodal, to corpus-based approaches. In drawing on these various stylistic frameworks and applying them across genres and modes, the contributions offer readers deeper insights into the role of scripted and performed language in social representation and identity construction, thereby highlighting the affordances of stylistics research in studying pop cultural texts. This volume is of particular interest to students and researchers in stylistics, linguistics, literary studies, media studies, and cultural studies.

Author : Germán Canale
Publisher : Taylor & Francis
ISBN 13 : 1000632830
Total Pages : 142 pages
Book Rating : 4.35/5 ( download)

DOWNLOAD NOW!

Download or read book A Multimodal and Ethnographic Approach to Textbook Discourse written by Germán Canale and published by Taylor & Francis. This book was released on 2022-08-30 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.

Author : Stephen Spencer
Publisher : Taylor & Francis
ISBN 13 : 1000642151
Total Pages : 413 pages
Book Rating : 4.55/5 ( download)

DOWNLOAD NOW!

Download or read book Visual Research Methods in the Social Sciences written by Stephen Spencer and published by Taylor & Francis. This book was released on 2022-09-23 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Research Methods in the Social Sciences: Awakening Visions is an indispensable resource for students, researchers and teachers seeking to use visual sources in their research and understand how images work. This fully updated edition adds questions and activities for studies and many new images and models as well as additional exploration of social and theoretical contexts and examples of current visual and multimodal research. Due to the proliferation of image-centric social media and the growing potential for ‘fake news’, being able to critically assess media and other visual messages is more important than ever. For researchers embarking on visual research this book offers useful practical guidance and real-world examples from seasoned researchers exploring cultures as varied as: religious cults in Venezuela, the Beer Can Regatta in Darwin, Mapuche Indians in Chile and graffiti artists in Sheffield. It offers an integrated approach to visual research, building compelling case studies using a wide range of visual forms, including: archive images, media samples, maps, objects, video, photographs and drawings alongside traditional qualitative approaches. Examples of the visual construction of ‘place’, representations of social identities and different approaches to analysis are explored in the first section of the book, whilst the essays in the second section highlight the creativity and innovation of four leading visual researchers. This new edition will prove valuable for both experienced visual researchers and those embarking on visual research in the social sciences for the first time.

Author : Crispin Thurlow
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501510185
Total Pages : 303 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!

Download or read book Visualizing Digital Discourse written by Crispin Thurlow and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-02-10 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.

Author : Michele Zappavigna
Publisher : Cambridge University Press
ISBN 13 : 1009189174
Total Pages : 269 pages
Book Rating : 4.70/5 ( download)

DOWNLOAD NOW!

Download or read book Emoji and Social Media Paralanguage written by Michele Zappavigna and published by Cambridge University Press. This book was released on 2024-01-31 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emoji are now ubiquitous in our interactions on social media. But how do we use them to convey meaning? And how do they function in social bonding? This unique book provides a comprehensive framework for analysing how emoji contribute to meaning-making in social media discourse, alongside language. Presenting emoji as a visual paralanguage, it features extensive worked examples of emoji analysis, using corpora derived from social media such as Twitter and TikTok, to explore how emoji interact with their linguistic co-text. It also draws on the author's extensive work on social media affiliation to consider how emoji function in social bonding. The framework for analysing emoji is explained in an accessible way, and a glossary is included, detailing each system and feature from the system networks used as the schemas for undertaking the analysis. It is essential reading for anyone wishing to investigate the role of emoji in digital communication.

Author : Janina Wildfeuer
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110608693
Total Pages : 340 pages
Book Rating : 4.94/5 ( download)

DOWNLOAD NOW!

Download or read book Multimodality written by Janina Wildfeuer and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-11-18 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Author : Michele Zappavigna
Publisher : Bloomsbury Publishing
ISBN 13 : 1350116084
Total Pages : 243 pages
Book Rating : 4.85/5 ( download)

DOWNLOAD NOW!

Download or read book Discourses of Hope and Reconciliation written by Michele Zappavigna and published by Bloomsbury Publishing. This book was released on 2020-09-03 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading and emerging scholars in Systemic Functional Linguistics, this book explores the contributions made to SFL theory by James Robert Martin. A leading light in the field for 40 years, this book reviews, explores and develops the theoretical agendas set out in his momentous body of work. Focussed around the four themes of systemic functional theory, linguistic typology, educational linguistics and (positive) discourse analysis, chapters debate and develop the key concepts of Martin's work. Engaging with cutting edge theoretical debates in areas such as discourse-semantics, register and genre and affiliation, Discourses of Hope and Reconciliation examines Martin's lasting impact on the field, developing his momentous contributions to point the way to exciting future research directions in SFL.

Author : Jana Pflaeging
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110725150
Total Pages : 213 pages
Book Rating : 4.55/5 ( download)

DOWNLOAD NOW!

Download or read book Empirical Multimodality Research written by Jana Pflaeging and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-08 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.