Social Media Communication

Author : Jeremy Harris Lipschultz
Publisher : Taylor & Francis
ISBN 13 : 100091027X
Total Pages : 443 pages
Book Rating : 4.78/5 ( download)

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Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2023-07-18 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.

Author : Bu Zhong
Publisher : John Wiley & Sons
ISBN 13 : 1119041619
Total Pages : 212 pages
Book Rating : 4.10/5 ( download)

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Download or read book Social Media Communication written by Bu Zhong and published by John Wiley & Sons. This book was released on 2021-08-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

Author : Graham Meikle
Publisher : Routledge
ISBN 13 : 1134660960
Total Pages : 170 pages
Book Rating : 4.64/5 ( download)

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Download or read book Social Media written by Graham Meikle and published by Routledge. This book was released on 2016-02-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 1071826875
Total Pages : 489 pages
Book Rating : 4.74/5 ( download)

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Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Author : Yan Jin
Publisher : Routledge
ISBN 13 : 1000542963
Total Pages : 454 pages
Book Rating : 4.67/5 ( download)

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Download or read book Social Media and Crisis Communication written by Yan Jin and published by Routledge. This book was released on 2022-02-25 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.

Author : Joseph P. Mazer
Publisher :
ISBN 13 : 9780190877644
Total Pages : pages
Book Rating : 4.42/5 ( download)

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Download or read book Communication and Social Media written by Joseph P. Mazer and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Joe, Jennifer
Publisher : IGI Global
ISBN 13 : 1522580980
Total Pages : 319 pages
Book Rating : 4.80/5 ( download)

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Download or read book Social Media for Communication and Instruction in Academic Libraries written by Joe, Jennifer and published by IGI Global. This book was released on 2019-03-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool. Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.

Author : Tong King Lee
Publisher : Routledge
ISBN 13 : 100058030X
Total Pages : 118 pages
Book Rating : 4.03/5 ( download)

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Download or read book Translation and Social Media Communication in the Age of the Pandemic written by Tong King Lee and published by Routledge. This book was released on 2022-02-23 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays represents the first of its kind in exploring the conjunction of translation and social media communication, with a focus on how these practices intersect and transform each other against the backdrop of the cascading COVID-19 crisis. The contributions in the book offer empirical case studies as well as personal reflections on the topic, illuminating a broad range of themes such as knowledge translation, crisis communications, language policies, cyberpolitics and digital platformization. Together they demonstrate the vital role of translation in the trust-based construction of global public health discourses, while accounting for the new medialities that are reshaping the conception, experience and critique of translation in response to the cultural, political and ecological challenges in the post-pandemic world. Written by leading scholars in translation studies, media studies and literary studies, this volume sets to open up new conversations among these fields in relation to the global pandemic and its aftermath. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Author : Asha Kaul
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9789386446190
Total Pages : 0 pages
Book Rating : 4.97/5 ( download)

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Download or read book Corporate Communication through Social Media written by Asha Kaul and published by SAGE Publications Pvt. Limited. This book was released on 2017-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization–stakeholder relationships, trust, engagement, leadership, and reputation. Covering a wide spectrum of topics such as branding, consumer engagement, employee relations, crisis communication, corporate responsibility and sustainability, and the return on investment (ROI), the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation. Key Features • Blend of theory and practice of social-mediated communication and implications for reputation management • International focus with contemporary (and classic) examples and cases • Link with professional practice in “Voices from the Field” feature • Discussion questions and activities to encourage critical reflection and informed application

Author : C.G. Prado
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 203 pages
Book Rating : 4.54/5 ( download)

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Download or read book Social Media and Your Brain written by C.G. Prado and published by Bloomsbury Publishing USA. This book was released on 2016-11-21 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: While society has widely condemned the effects on preteens and teens' natural social maturation of digitally enabled communication, such as texting and messaging, and of social media apps, such as Facebook, Instagram, and SnapChat, these forms of communication are adversely affecting everyone, including adults. This book examines how social media and modern communication methods are isolating users socially, jeopardizing their intellectual habits, and, as a result, decreasing their chances of achieving social and professional success. The ubiquitous use of the Internet and social media is changing our society—in some ways, for the worse. Use of social media, the Internet, and other purely digital and less-personal communication methods are distorting the intellectual and social maturation of teens and preteens in particular—those among us who were born into and raised with Internet technology. People's ability to read facial expressions, interpret subtle differences in spoken intonation, and perceive body language is in significant decline due to the use of social media and the Internet largely replacing direct, face-to-face contact with other human beings. This book documents how changes in our daily behavior caused by the proliferation of social media are reshaping individuals' personalities and causing an evolution of the character of our society as a whole. Readers will understand how these important changes came about and how more connectivity all too often leads to more ignorance and less comprehension, and will consider solutions that could counter the negative effects of being "too connected, too often."