Storytelling In Design

Author : Anna Dahlström
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491959371
Total Pages : 385 pages
Book Rating : 4.74/5 ( download)

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Download or read book Storytelling in Design written by Anna Dahlström and published by "O'Reilly Media, Inc.". This book was released on 2019-12-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work

Author : Whitney Quesenbery
Publisher : Rosenfeld Media
ISBN 13 : 1933820039
Total Pages : 298 pages
Book Rating : 4.33/5 ( download)

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Download or read book Storytelling for User Experience written by Whitney Quesenbery and published by Rosenfeld Media. This book was released on 2010-04-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

Author : Ellen Lupton
Publisher : Thames & Hudson
ISBN 13 : 9781942303190
Total Pages : 159 pages
Book Rating : 4.9X/5 ( download)

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Download or read book Design is Storytelling written by Ellen Lupton and published by Thames & Hudson. This book was released on 2017 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

Author : Peter G. Rowe
Publisher : Birkhäuser
ISBN 13 : 3035628122
Total Pages : 168 pages
Book Rating : 4.28/5 ( download)

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Download or read book Design Thinking and Storytelling in Architecture written by Peter G. Rowe and published by Birkhäuser. This book was released on 2023-12-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Anna Dahlström
Publisher : Novatec Editora
ISBN 13 : 6586057221
Total Pages : 467 pages
Book Rating : 4.25/5 ( download)

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Download or read book Storytelling no Design de Produto written by Anna Dahlström and published by Novatec Editora. This book was released on 2020-08-06 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Com a grande variedade de dispositivos, pontos de contato (touch points) e canais usados atualmente, sua capacidade de controlar como as pessoas navegam em suas experiências bem elaboradas está diminuindo. No entanto, ainda é importante entender onde as pessoas estão em suas jornadas, para fornecer o conteúdo e as interações corretas no momento e no dispositivo certos. Este guia prático mostra como storytelling pode fazer uma enorme diferença no design de produto. A autora Anna Dahlström detalha as várias maneiras pelas quais você pode usar storytelling em seus projetos e em sua organização. Ao aplicar princípios testados e comprovados do cinema e da ficção ao contexto do design e dos negócios, você aprenderá a criar ótimas experiências de produto. •Aprenda como a estrutura de uma grande história pode fazer a diferença no design de produto •Explore como os princípios, as ferramentas e os métodos do storytelling tradicional se relacionam aos principais aspectos do design de produto •Entenda como o storytelling intencional ajuda a contar a história certa e levar as pessoas a agir •Use os princípios do storytelling para explicar, vender e apresentar seu trabalho "Anna Dahlström faz um belo trabalho aplicando princípios de UX e design ao storytelling e à comunicação. Ela aproveita elementos do teatro, da história e do storytelling moderno para tecer uma narrativa atraente. Recomendo este livro para qualquer designer que esteja buscando melhorar suas habilidades de comunicação interna e externa, especialmente aqueles que procuram assumir papéis de maior liderança." – Ellen Chisa Fundadora e CEO da Dark

Author : Anna Dahlström
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.21/5 ( download)

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Download or read book Storytelling in Design written by Anna Dahlström and published by . This book was released on 2019 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Early Release ebooks, you get books in their earliest form-the author's raw and unedited content as he or she writes-so you can take advantage of these technologies long before the official release of these titles. The number of devices we use on a daily basis is growing, with different devices playing different role at different times. Our ability as designers to control where users are coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time and on the right device, is ever more important. By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must. Understand the role of storytelling and why it matters in multi-device design Learn how to apply storytelling principles and tools to your project Define multi-device interaction design, and create a better user experience across devices Use storytelling principles to tell, sell, and present your multi-device design work Take advantage of case studies and examples of DOs and DON'Ts.

Author : Klaus Sommer Paulsen
Publisher : Routledge
ISBN 13 : 1000403807
Total Pages : 286 pages
Book Rating : 4.00/5 ( download)

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Download or read book Integrated Storytelling by Design written by Klaus Sommer Paulsen and published by Routledge. This book was released on 2021-07-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Author : Ross Berger
Publisher : CRC Press
ISBN 13 : 0429843720
Total Pages : 174 pages
Book Rating : 4.23/5 ( download)

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Download or read book Dramatic Storytelling & Narrative Design written by Ross Berger and published by CRC Press. This book was released on 2019-08-29 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an industry professional’s firsthand POV into narrative design’s practical usage, day-to-day roles and responsibilities, and keys to breaking in and succeeding. The book will also delve into the foundations of compelling storytelling through structural analysis and character archetype breakdowns. The author widens the understanding of game narrative to include examples from other media. He will also break the structure down of two popular games and show how the structural elements are applied in practice. In addition to discussing industry trends (including Fortnite, Twitch, and Netflix’s interactive TV shows), the author illustrates how the leveraging of transmedia can make a video game franchise enduring over time. Because media appetites are radically changing, designing a story experience across various media outlets is not only preferable to meet the high demands of millennial and GenZ consumers; it’s necessary as well. Key Features: Practical how-to’s to meet the ever-increasing studio demands for a narrative designer Critical analysis of the narrative of two best-selling games Samples of a story structure diagram, character polling, transmedia release timeline, and a branching conversation tree Deep breakdowns and definitions of story beats and dramatic devices Pro-tips on better documentation and overall job preparedness

Author : Martin Sykes
Publisher : John Wiley & Sons
ISBN 13 : 111842400X
Total Pages : 274 pages
Book Rating : 4.01/5 ( download)

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Download or read book Stories that Move Mountains written by Martin Sykes and published by John Wiley & Sons. This book was released on 2012-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use stories and visuals to make top–notch presentations It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high–impact presentations in your own organization. The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You′ll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change. Explains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, high–impact and visual presentations that tell a story Covers how to apply a range of techniques and what the results look like, using screenshots of presentations, one page hand outs, and basic delivery with whiteboards Coauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methods Includes sample Story Maps, templates, practical success stories, and more Learn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.

Author : Rance Greene
Publisher : Association for Talent Development
ISBN 13 : 1950496600
Total Pages : 274 pages
Book Rating : 4.00/5 ( download)

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Download or read book Instructional Story Design written by Rance Greene and published by Association for Talent Development. This book was released on 2020-04-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you’ll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story.