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Author : Lamb
Publisher : Thomson
ISBN 13 : 9780324407419
Total Pages : 548 pages
Book Rating : 4.16/5 ( download)
Download or read book Tb Essentials of Marketing 5e written by Lamb and published by Thomson. This book was released on 2005-10 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : HAIR
Publisher :
ISBN 13 : 9780324203370
Total Pages : pages
Book Rating : 4.73/5 ( download)
Download or read book Tb-Essentials of Marketing written by HAIR and published by . This book was released on 2004-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lamb
Publisher :
ISBN 13 : 9780324113990
Total Pages : pages
Book Rating : 4.94/5 ( download)
Download or read book Tb Essentials of Marketing written by Lamb and published by . This book was released on 2001-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zikmund
Publisher :
ISBN 13 : 9780324547986
Total Pages : pages
Book Rating : 4.86/5 ( download)
Download or read book Tb Essentials of Marketing Research written by Zikmund and published by . This book was released on 2006-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lamb
Publisher :
ISBN 13 : 9780324579949
Total Pages : pages
Book Rating : 4.42/5 ( download)
Download or read book Certified Tb Essentials of Marketing 6e written by Lamb and published by . This book was released on 2008-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The new Test Bank has gone through a rigorous peer-review process, ensuring a variety of questions and superior quality. Twenty professors reviewed the testing materials and verified the relevance and quality of each item before the files were professionally proofread. One of the most comprehensive on the market, this updated Test Bank includes more than 3,500 true/false, multiple-choice, scenario, and essay questions. Testing materials are still organized around the learning objectives and are available in print and Windows software formats (ExamView® testing software).
Author : Kerin
Publisher :
ISBN 13 : 9780073658216
Total Pages : 700 pages
Book Rating : 4.19/5 ( download)
Download or read book Marketing (Tb) written by Kerin and published by . This book was released on 1999-09-01 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Blythe
Publisher : Pearson Education
ISBN 13 : 9780273702054
Total Pages : 354 pages
Book Rating : 4.5X/5 ( download)
Download or read book Essentials of Marketing Communications written by Jim Blythe and published by Pearson Education. This book was released on 2006 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Author : Richard Campbell
Publisher : Macmillan Higher Education
ISBN 13 : 131926607X
Total Pages : 1306 pages
Book Rating : 4.73/5 ( download)
Download or read book Media Essentials written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-10-02 with total page 1306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Author : Guffey
Publisher :
ISBN 13 : 9780324013672
Total Pages : 500 pages
Book Rating : 4.71/5 ( download)
Download or read book Essential Bus Comm E5 Im/Tb/Sm written by Guffey and published by . This book was released on 2000-06 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karl T. Ulrich
Publisher :
ISBN 13 : 9780071232739
Total Pages : 366 pages
Book Rating : 4.37/5 ( download)
Download or read book Product Design and Development written by Karl T. Ulrich and published by . This book was released on 2003 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.
