The Fundamentals Of Creative Design

Author : Gavin Ambrose
Publisher : A&C Black
ISBN 13 : 2940411611
Total Pages : 196 pages
Book Rating : 4.10/5 ( download)

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Download or read book The Fundamentals of Creative Design written by Gavin Ambrose and published by A&C Black. This book was released on 2011-08-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Author : Gavin Ambrose
Publisher : AVA Publishing
ISBN 13 : 9782884790239
Total Pages : 176 pages
Book Rating : 4.33/5 ( download)

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Download or read book The Fundamentals of Creative Design written by Gavin Ambrose and published by AVA Publishing. This book was released on 2003 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 200 color photos, plus 50 black and white illustrations, provide an illuminating and highly visual introduction to the key elements of graphic design and their history. Each subject matter, or "fundamental," uses detailed diagrammatic explanations to help students understand the basics: for typography, there's information on alignment, leading, kerning, formatting, and up-to-date tools. Formats and printing, layout, image and color usage, and more all receive the same in-depth treatment, always with an emphasis on real life application and possibilities. Every aspect of the modern graphic designer's repertoire is covered, and important theoretic concepts receive simple, comprehensible discussions. With examples and commentary by contemporary professionals, this guide offers unique insight into the working process of innovative, imaginative designers.

Author : Ken Burtenshaw
Publisher : Bloomsbury Publishing
ISBN 13 : 2940447187
Total Pages : 184 pages
Book Rating : 4.83/5 ( download)

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Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw and published by Bloomsbury Publishing. This book was released on 2011-09-19 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

Author : Gavin Ambrose
Publisher : Bloomsbury Publishing
ISBN 13 : 294044725X
Total Pages : 192 pages
Book Rating : 4.51/5 ( download)

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Download or read book The Fundamentals of Creative Design written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2011-08-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.

Author : Michael Salmond
Publisher : Bloomsbury Publishing
ISBN 13 : 1472587367
Total Pages : 200 pages
Book Rating : 4.67/5 ( download)

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Download or read book The Fundamentals of Interactive Design written by Michael Salmond and published by Bloomsbury Publishing. This book was released on 2015-01-29 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.

Author : David Prakel
Publisher : Routledge
ISBN 13 : 1000212904
Total Pages : 273 pages
Book Rating : 4.07/5 ( download)

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Download or read book The Fundamentals of Creative Photography written by David Prakel and published by Routledge. This book was released on 2021-01-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context – images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client’s needs.The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow.

Author : Austin Shaw
Publisher : CRC Press
ISBN 13 : 1317607775
Total Pages : 346 pages
Book Rating : 4.79/5 ( download)

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Download or read book Design for Motion written by Austin Shaw and published by CRC Press. This book was released on 2015-11-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.

Author : Cath Caldwell
Publisher : National Geographic Books
ISBN 13 : 146548180X
Total Pages : 0 pages
Book Rating : 4.01/5 ( download)

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Download or read book Graphic Design For Everyone written by Cath Caldwell and published by National Geographic Books. This book was released on 2019-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.

Author : Katherine A. Hughes
Publisher : CRC Press
ISBN 13 : 042966477X
Total Pages : 601 pages
Book Rating : 4.79/5 ( download)

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Download or read book Graphic Design written by Katherine A. Hughes and published by CRC Press. This book was released on 2019-06-06 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The "how" of design addresses the stages of production and use of Adobe Photoshop CC, Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses, step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade’s worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications, Photoshop CC, Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book’s companion website Discussion questions and activities included at the end of chapters to expand the presented topics

Author : Rose Gonnella
Publisher :
ISBN 13 : 9780133962420
Total Pages : 0 pages
Book Rating : 4.23/5 ( download)

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Download or read book Design Fundamentals written by Rose Gonnella and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Fundamentals: Notes on Type looks like a design student's sketchbook with handwritten notes and full-color, hand-drawn illustrations. But it's more than that. This gorgeously illustrated "notebook" is a full-blown typography course in disguise. Young designers are lured in by the lush graphics and quirky layout only to discover by the end of the book that they've learned all of the key concepts taught in a foundational course on type. They'll learn about the history of letterforms, the anatomy and physiology of type, the basics of measurements and spacing, how to recognize and choose type for design projects, and more. Fun and fast-paced, this creative notebook isn't required reading, it's desired reading; and it's the third in a series of Design Fundamentals books that students will want to keep and enjoy long after they've mastered these basic building blocks of design. This book includes: - Core instruction on the history, anatomy, and structure of type - Direction on the basics of measurement and spacing: leading, kerning, indents, and line lengths both in text and display sizes, and optical measurement considerations. - Examination of the use, mood, and "voice" of type as seen in creative work and professional examples - Exercises and projects for practice and concept development - Strange and delightful illustrations created specifically for this book (to inspire action) - A companion website stocked with additional projects, a bibliography, glossary, and links to additional visual examples.