The Jargon Of Authenticity

Author : Theodor Adorno
Publisher : Routledge
ISBN 13 : 1134438370
Total Pages : 184 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Jargon of Authenticity written by Theodor Adorno and published by Routledge. This book was released on 2013-09-13 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or 'aura', as his colleague Walter Benjamin described it, which clouded existentialists' thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language - claiming to address the issue of freedom - signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno's frank and open challenge to directness, and the avoidance of language that 'gives itself over either to the market, to balderdash, or to the predominating vulgarity', is as timely today as it ever has been.

Author : Theodor W. Adorno
Publisher : Northwestern University Press
ISBN 13 : 9780810106574
Total Pages : 196 pages
Book Rating : 4.74/5 ( download)

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Download or read book The Jargon of Authenticity written by Theodor W. Adorno and published by Northwestern University Press. This book was released on 1973 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A philosophical critique of Heidegger and modern German thought that focuses on the validity of existentialist jargon and the relationship between language and truth. Bibliogs.

Author : Theodor Adorno
Publisher : Routledge
ISBN 13 : 1134438389
Total Pages : 176 pages
Book Rating : 4.89/5 ( download)

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Download or read book The Jargon of Authenticity written by Theodor Adorno and published by Routledge. This book was released on 2013-09-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or 'aura', as his colleague Walter Benjamin described it, which clouded existentialists' thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language - claiming to address the issue of freedom - signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno's frank and open challenge to directness, and the avoidance of language that 'gives itself over either to the market, to balderdash, or to the predominating vulgarity', is as timely today as it ever has been.

Author : Theodor Wiesengrund Adorno
Publisher :
ISBN 13 :
Total Pages : 165 pages
Book Rating : 4.20/5 ( download)

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Download or read book The Jargon of Authenticity written by Theodor Wiesengrund Adorno and published by . This book was released on 1986 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Peter E. Gordon
Publisher : Harvard University Press
ISBN 13 : 0674973534
Total Pages : 230 pages
Book Rating : 4.34/5 ( download)

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Download or read book Adorno and Existence written by Peter E. Gordon and published by Harvard University Press. This book was released on 2016-11-14 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adorno was forever returning to the philosophies of bourgeois interiority, seeking the paradoxical relation between their manifest failure and their hidden promise. As Peter E. Gordon shows, Adorno’s writings on Kierkegaard, Husserl, and Heidegger present us with a photographic negative—a philosophical portrait of the author himself.

Author : James H. Gilmore
Publisher : Harvard Business Review Press
ISBN 13 : 1633690571
Total Pages : 320 pages
Book Rating : 4.78/5 ( download)

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Download or read book Authenticity written by James H. Gilmore and published by Harvard Business Review Press. This book was released on 2007-10-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

Author : Mark Toft
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440873216
Total Pages : 211 pages
Book Rating : 4.18/5 ( download)

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Download or read book Authenticity written by Mark Toft and published by Bloomsbury Publishing USA. This book was released on 2020-01-07 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.

Author : Lionel TRILLING
Publisher : Harvard University Press
ISBN 13 : 0674044460
Total Pages : 202 pages
Book Rating : 4.63/5 ( download)

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Download or read book SINCERITY AND AUTHENTICITY written by Lionel TRILLING and published by Harvard University Press. This book was released on 2009-06-30 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Now and then,” writes Lionel Trilling, “it is possible to observe the moral life in process of revising itself.” In this new book he is concerned with such a mutation: the process by which the arduous enterprise of sincerity, of being true to one’s self, came to occupy a place of supreme importance in the moral life—and the further shift which finds that place now usurped by the darker and still more strenuous modern ideal of authenticity. Instances range over the whole of Western literature and thought, from Shakespeare to Hegel to Sartre, from Robespierre to R.D. Laing, suggesting the contradictions and ironies to which the ideals of sincerity and authenticity give rise, most especially in contemporary life. Lucid, and brilliantly framed, its view of cultural history will give Sincerity and Authenticity an important place among the works of this distinguished critic.

Author : Martin Heidegger
Publisher : Newcomb Livraria Press
ISBN 13 : 3989882902
Total Pages : 624 pages
Book Rating : 4.04/5 ( download)

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Download or read book Being and Time written by Martin Heidegger and published by Newcomb Livraria Press. This book was released on 1962 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new 2024 translation of Martin Heidegger's major work "Being and Time" (Sein und Zeit), originally published in 1927 in multiple publications. This edition contains a new afterword by the Translator, a timeline of Heidegger's life and works, a philosophic index of core Heideggerian concepts and a guide for terminology across 19th and 20th century Existentialists. This translation is designed for readability and accessibility to Heidegger's enigmatic and dense philosophy. Complex and specific philosophic terms are translated as literally as possible and academic footnotes have been removed to ensure easy reading. Being and Time presents a complex philosophical discourse on the nature of being (Sein) and time (Zeit), focusing in particular on the temporal-existentialist concept of Dasein, a term that combines the German words for "to be" (sein) and "there" (da). This classic philosophic work examines the traditional metaphysical understanding of being, arguing that this understanding, typically based on the idea of a constant presence, fails to account for the temporal and existential dimensions of being. Heidegger proposes that an understanding of being requires an analysis of Dasein, which is characterized not only by its existence, but also by its being in the world and its temporal existence. The concept of Dasein is central to the his argument, emphasizing that Dasein is always already situated in a world, and its understanding of being is shaped by its temporal existence. This perspective challenges traditional metaphysical notions of being as static and unchanging, proposing instead that being is fundamentally temporal and connected to human existence and understanding. As the title suggests, Heidegger sees the question of Being as indistinguishable from Time, arguing that Newtonian conceptions of time as a series of now-points are inadequate for understanding the being of Dasein. His Ontochronology argues that the existential and ontological analysis of Dasein reveals a more fundamental concept of time, one that is integral to the structure of Being itself. The text further elaborates on the idea of "thrownness" and several other existentialist themes. Thrownness is one of the three conditions that signifies Dasein's immersion in the world, where it finds itself already entangled in a web of relations and meanings. This "thrownness", combined with Dasein's inherent being-toward-death, underscores the existential condition of human beings, framing their existence as a continual engagement with their own finitude and the possibilities of their being. Heidegger posits that understanding the nature of being requires a fundamental rethinking of both being and time, dogmatically stating that the true nature of being can only be grasped through an understanding of the temporality that characterizes the existence of being.

Author : Theodor W. Adorno
Publisher : University of Chicago Press
ISBN 13 : 022607630X
Total Pages : 190 pages
Book Rating : 4.00/5 ( download)

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Download or read book Mahler written by Theodor W. Adorno and published by University of Chicago Press. This book was released on 2013-02-11 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theodor W. Adorno goes beyond conventional thematic analysis to gain a more complete understanding of Mahler's music through his character, his social and philosophical background, and his moment in musical history. Adorno examines the composer's works as a continuous and unified development that began with his childhood response to the marches and folk tunes of his native Bohemia. Since its appearance in 1960 in German, Mahler has established itself as a classic of musical interpretation. Now available in English, the work is presented here in a translation that captures the stylistic brilliance of the original. Theodor W. Adorno (1903-69), one of the foremost members of the Frankfurt school of critical theory, studied with Alban Berg in Vienna during the late twenties, and was later the director of the Institute of Social Research at the University of Frankfurt from 1956 until his death. His works include Aesthectic Theory, Introduction to the Sociology of Music, The Jargon of Authenticity, Prism, and Philosophy of Modern Music.