The Language Of Global Success

Author : Tsedal Neeley
Publisher : Princeton University Press
ISBN 13 : 0691196125
Total Pages : 200 pages
Book Rating : 4.21/5 ( download)

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Download or read book The Language of Global Success written by Tsedal Neeley and published by Princeton University Press. This book was released on 2019-11-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Author : Kim Wilkerson
Publisher : Business Expert Press
ISBN 13 : 1631573012
Total Pages : 144 pages
Book Rating : 4.19/5 ( download)

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Download or read book The Language of Success written by Kim Wilkerson and published by Business Expert Press. This book was released on 2015-11-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Success provides pragmatic and practical advice on how to harness the power of language in business and in life. Influencing for results, creating a culture of intelligent inquiry, utilizing critical questioning skills, and managing critical situations are all integral to success in any setting. The concepts, skills, and techniques to achieve results are applicable whether in the office or with family or friends. In this day and age of intense focus on engagement, commitment, and most significantly, results achieved, the readers will benefit by learning thought-provoking key principles, applicable practices, and techniques to leverage and ensure success with the language they use every day.

Author : David Crystal
Publisher : Cambridge University Press
ISBN 13 : 1107611806
Total Pages : 227 pages
Book Rating : 4.01/5 ( download)

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Download or read book English as a Global Language written by David Crystal and published by Cambridge University Press. This book was released on 2012-03-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.

Author : Wendy MacKenzie Pease
Publisher :
ISBN 13 : 9781736561409
Total Pages : 202 pages
Book Rating : 4.05/5 ( download)

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Download or read book The Language of Global Marketing written by Wendy MacKenzie Pease and published by . This book was released on 2021-04-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!

Author : Robert C. Sprung
Publisher : John Benjamins Publishing
ISBN 13 : 9027299773
Total Pages : 263 pages
Book Rating : 4.72/5 ( download)

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Download or read book Translating Into Success written by Robert C. Sprung and published by John Benjamins Publishing. This book was released on 2000-05-15 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: • software localization • finance • medical devices • automotive The book also covers a cross-section of topical and strategic issues: • time-to-market (scheduling challenges; simultaneous release in multiple languages) • global terminology management • leveraging Internet, intranet, and email • centralized versus decentralized management models • financial and budgeting techniques • human factors; management issues unique to language projects • technological innovation in language management (terminology tools, automatic translation) The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic — it can serve both as a text for those studying language and translation, as well as those in the field who need to know the “state-of-the-art” in language management.

Author : Tom Sant
Publisher : AMACOM
ISBN 13 : 0814409733
Total Pages : 224 pages
Book Rating : 4.32/5 ( download)

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Download or read book The Language of Success written by Tom Sant and published by AMACOM. This book was released on 2008-01-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language is the medium of business. To be successful, we need to communicate effectively in writing. That’s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers ho to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and: * eliminate ambiguities, jargon and grandiose claims * master proper paragraph structure so the message doesn’t get muddled * avoid wishy-washy or misleading terms like "world class" or "state of the art" * write clear concise sentences that follow the "first time right rule" * use e-mail professionally and efficiently * create career-enhancing reports Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.

Author : Earl W. Stevick
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.52/5 ( download)

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Download or read book Success with Foreign Languages written by Earl W. Stevick and published by . This book was released on 1989 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Stella Hurd
Publisher : Routledge
ISBN 13 : 1134205902
Total Pages : 256 pages
Book Rating : 4.05/5 ( download)

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Download or read book Success with Languages written by Stella Hurd and published by Routledge. This book was released on 2005-10-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success with Languages is designed to help all students develop the skills they need to become an effective language learner and to make the most of language study. Written by experienced language teachers at the Open University, this book offers undergraduates and postgraduates crucial and practical advice on important areas such as: choosing a language and study programme setting personal goals for language learning and monitoring progress using ICT to support language learning. Each of the ten chapters features a number of exercises in order to help students assess the ways they learn and consider where improvements can be made, making the most of the media available and how to use resources effectively.

Author : Jorma Ollila
Publisher : Maven House
ISBN 13 : 193854871X
Total Pages : 285 pages
Book Rating : 4.10/5 ( download)

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Download or read book Against All Odds written by Jorma Ollila and published by Maven House. This book was released on 2016-09-13 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this compelling memoir, Nokia's legendary CEO Jorma Ollila presents a riveting account of the inner workings of the company that created the global mobile revolution. CEO from 1992 to 2006, Ollila led Nokia from near catastrophe to become the world's leading mobile phone manufacturer. He built a company where visionary thinking and courageous decisions were combined with exceptional creativity and first-rate engineering, leading to phenomenal growth. Follow Ollila's personal and professional journey, where you'll learn about the fine line between stratospheric success and disastrous failure. His stories are filled with lessons about the nature of leadership, the importance of shared values, and the need for strategic thinking. Ollila offers a uniquely clear picture of life as a CEO, with many insights into how business is conducted at the highest levels. He is especially upfront about working with his executive and management teams as well as encounters with figures such as Bill Gates, Steve Jobs, and George Soros. He offers poignant as well as illuminating stories of hair-raising risks and huge successes, but also of poor judgment and bad decision-making.

Author : Camille Passler Schuster
Publisher :
ISBN 13 : 9780324233094
Total Pages : 0 pages
Book Rating : 4.94/5 ( download)

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Download or read book Global Business Practices written by Camille Passler Schuster and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've got your feet wet in international business, but how do you keep up with the rapid changes going on all around you? GLOBAL BUSINESS PRACTICES: ADAPTING FOR SUCCESS shows you a simple operations framework that enables you to react more quickly, and efficiently, to unexpected developments. With the scarce time for research left at the end of your day, you need a practical outline that enables you to adapt and succeed. Get it today with GLOBAL BUSINESS PRACTICES: ADAPTING FOR SUCCESS.