The Persuasion Industries

Author : Harold Burson
Publisher : RosettaBooks
ISBN 13 : 0795350449
Total Pages : 390 pages
Book Rating : 4.43/5 ( download)

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Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today

Author : John Pearson
Publisher : London, Eyre
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.06/5 ( download)

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Download or read book The Persuasion Industry written by John Pearson and published by London, Eyre. This book was released on 1965 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study of publicity in the UK - covers the activities of various public relations agencies.

Author : Steven McKevitt
Publisher : Oxford University Press
ISBN 13 : 0192554778
Total Pages : 320 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Persuasion Industries written by Steven McKevitt and published by Oxford University Press. This book was released on 2018-08-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it changed the world we live in.

Author :
Publisher :
ISBN 13 : 0198821700
Total Pages : pages
Book Rating : 4.00/5 ( download)

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Download or read book written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jay A. Conger
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 80 pages
Book Rating : 4.25/5 ( download)

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Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Author : David R. Barron
Publisher : Author's Choice Publishing
ISBN 13 : 9781931741521
Total Pages : 128 pages
Book Rating : 4.22/5 ( download)

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Download or read book Power Persuasion written by David R. Barron and published by Author's Choice Publishing. This book was released on 2005-04-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost everything you want in this life requires the cooperation of other people. Whether you want to make a sale, get a date, or receive that raise-whatever it is, you have to convince somebody to say YES!For most people, influencing others is pretty hit-or-miss. Power Persuasion: Using Hypnotic Influence in Life, Love and Business will show you the secrets of getting people to do what you want. Power Persuasion will show you how to:.Have total strangers warm up to you in seconds..Discover someone's hot button for any product..Give hidden hypnotic commands and suggestions during normal conversation..Change other people's beliefs..Win every argument and still keep the relationship..Overcome objections..Convince your kids to do their homework without back-talk..Get more dates than you ever imagined. .Improve all your relationships, and much, much more

Author : Jasper Kim
Publisher : Routledge
ISBN 13 : 1351113690
Total Pages : 128 pages
Book Rating : 4.94/5 ( download)

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Download or read book Persuasion written by Jasper Kim and published by Routledge. This book was released on 2018-03-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

Author : Tony Treacy
Publisher : Business Expert Press
ISBN 13 : 1637420919
Total Pages : 188 pages
Book Rating : 4.11/5 ( download)

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Download or read book How to Become a Master of Persuasion written by Tony Treacy and published by Business Expert Press. This book was released on 2021-08-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

Author : Michael Masterson
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.79/5 ( download)

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Download or read book Power and Persuasion written by Michael Masterson and published by John Wiley & Sons. This book was released on 2005-11-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effectively, and identifying and developing highly qualified employees.

Author : Jason Harris
Publisher : Currency
ISBN 13 : 198482256X
Total Pages : 306 pages
Book Rating : 4.67/5 ( download)

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Download or read book The Soulful Art of Persuasion written by Jason Harris and published by Currency. This book was released on 2019-09-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.