The Story Of Coca Cola

Author : Valerie Bodden
Publisher : The Creative Company
ISBN 13 : 9781583416020
Total Pages : 60 pages
Book Rating : 4.21/5 ( download)

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Download or read book The Story of Coca-Cola written by Valerie Bodden and published by The Creative Company. This book was released on 2009 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the founding and development of Coca-Cola, which calls itself the world's soft drink.

Author : Mark Pendergrast
Publisher :
ISBN 13 : 9780465054688
Total Pages : 666 pages
Book Rating : 4.84/5 ( download)

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Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.

Author : Neville Isdell
Publisher : Macmillan + ORM
ISBN 13 : 1429988894
Total Pages : 271 pages
Book Rating : 4.96/5 ( download)

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Download or read book Inside Coca-Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

Author : Bartow J. Elmore
Publisher : W. W. Norton & Company
ISBN 13 : 0393245934
Total Pages : 386 pages
Book Rating : 4.36/5 ( download)

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Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Author : Frederick Allen
Publisher : Open Road Media
ISBN 13 : 1504019830
Total Pages : 587 pages
Book Rating : 4.35/5 ( download)

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Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

Author : Amanda Ciafone
Publisher : Univ of California Press
ISBN 13 : 0520970942
Total Pages : 424 pages
Book Rating : 4.46/5 ( download)

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Download or read book Counter-Cola written by Amanda Ciafone and published by Univ of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.

Author : Thomas Oliver
Publisher : Random House
ISBN 13 : 0804151318
Total Pages : 218 pages
Book Rating : 4.13/5 ( download)

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Download or read book The Real Coke, the Real Story written by Thomas Oliver and published by Random House. This book was released on 2013-10-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.

Author : Ely Jacques Kahn
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.35/5 ( download)

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Download or read book The Big Drink written by Ely Jacques Kahn and published by . This book was released on 1960 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mike Cheatham
Publisher : Mercer University Press
ISBN 13 : 9780865546868
Total Pages : 236 pages
Book Rating : 4.6X/5 ( download)

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Download or read book "Your Friendly Neighbor" written by Mike Cheatham and published by Mercer University Press. This book was released on 1999 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Howard Applegate
Publisher : Enthusiast Books
ISBN 13 : 9781882256464
Total Pages : 132 pages
Book Rating : 4.68/5 ( download)

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Download or read book Coca-Cola written by Howard Applegate and published by Enthusiast Books. This book was released on 1996-03-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the world's most recognized company in photos from the archives of The Coca-Cola Company. Here are nostalgic photos of billboards, signs, bottling trucks, store fronts, soda fountains, bottling plants & more. The years of the depression, World War II, the 50s and the space age are all reflected in this impressive collection.