The Viral Video Manifesto Why Everything You Know Is Wrong And How To Do What Really Works

Author : Stephen Voltz
Publisher : McGraw Hill Professional
ISBN 13 : 0071803394
Total Pages : 240 pages
Book Rating : 4.97/5 ( download)

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Download or read book The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works written by Stephen Voltz and published by McGraw Hill Professional. This book was released on 2012-11-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing.

Author : Stephen Voltz
Publisher : McGraw Hill Professional
ISBN 13 : 0071803386
Total Pages : 241 pages
Book Rating : 4.80/5 ( download)

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Download or read book The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works written by Stephen Voltz and published by McGraw Hill Professional. This book was released on 2012-11-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True . . . Don't fake it. Make it real. Don't Waste My Time . . . Get down to business right away. Be Unforgettable . . . Show us something we've never seen before. It's All About Humanity . . . An emotional connection is the key to sharing.

Author : Elisabeth Doucett
Publisher : American Library Association
ISBN 13 : 0838913199
Total Pages : 240 pages
Book Rating : 4.92/5 ( download)

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Download or read book New Routes to Library Success written by Elisabeth Doucett and published by American Library Association. This book was released on 2015-04-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting survey of creativity in action, Doucett's book will encourage public library directors, managers, trustees, and staff to cross-pollinate their own expertise with innovative ideas from outside the stacks.

Author : M. Fisher
Publisher : Springer
ISBN 13 : 1137348925
Total Pages : 167 pages
Book Rating : 4.20/5 ( download)

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Download or read book The Power of Customer Misbehavior written by M. Fisher and published by Springer. This book was released on 2013-11-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Author : David Weinberger
Publisher : Harvard Business Press
ISBN 13 : 1633693961
Total Pages : 141 pages
Book Rating : 4.68/5 ( download)

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Download or read book Everyday Chaos written by David Weinberger and published by Harvard Business Press. This book was released on 2019-04-23 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make. More. Future. Artificial intelligence, big data, modern science, and the internet are all revealing a fundamental truth: The world is vastly more complex and unpredictable than we've allowed ourselves to see. Now that technology is enabling us to take advantage of all the chaos it's revealing, our understanding of how things happen is changing--and with it our deepest strategies for predicting, preparing for, and managing our world. This affects everything, from how we approach our everyday lives to how we make moral decisions and how we run our businesses. Take machine learning, which makes better predictions about weather, medical diagnoses, and product performance than we do--but often does so at the expense of our understanding of how it arrived at those predictions. While this can be dangerous, accepting it is also liberating, for it enables us to harness the complexity of an immense amount of data around us. We are also turning to strategies that avoid anticipating the future altogether, such as A/B testing, Minimum Viable Products, open platforms, and user-modifiable video games. We even take for granted that a simple hashtag can organize unplanned, leaderless movements such as #MeToo. Through stories from history, business, and technology, philosopher and technologist David Weinberger finds the unifying truths lying below the surface of the tools we take for granted--and a future in which our best strategy often requires holding back from anticipating and instead creating as many possibilities as we can. The book’s imperative for business and beyond is simple: Make. More. Future. The result is a world no longer focused on limitations but optimized for possibilities.

Author : Martin Gurri
Publisher : Stripe Press
ISBN 13 : 1953953344
Total Pages : 465 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Revolt of The Public and the Crisis of Authority in the New Millennium written by Martin Gurri and published by Stripe Press. This book was released on 2018-12-04 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: How insurgencies—enabled by digital devices and a vast information sphere—have mobilized millions of ordinary people around the world. In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age: government, political parties, the media. The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world. Originally published in 2014, The Revolt of the Public is now available in an updated edition, which includes an extensive analysis of Donald Trump’s improbable rise to the presidency and the electoral triumphs of Brexit. The book concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.

Author : Kate O'Neill
Publisher : Independently Published
ISBN 13 : 9781719881562
Total Pages : 268 pages
Book Rating : 4.61/5 ( download)

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Download or read book Tech Humanist: How You Can Make Technology Better for Business and Better for Humans written by Kate O'Neill and published by Independently Published. This book was released on 2018-09-24 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology drives the future we create. But are we steering that technology in directions that create that future in the best way, for the most people? In her new book

Author : Stephen Voltz
Publisher : Chronicle Books
ISBN 13 : 1452131996
Total Pages : 194 pages
Book Rating : 4.93/5 ( download)

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Download or read book How to Build a Hovercraft written by Stephen Voltz and published by Chronicle Books. This book was released on 2013-11-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Coke and Mentos fountain makers who found initial fame via Maker Faire and YouTube (more than 150 million views!) comes this collection of DIY science projects guaranteed to inspire a love of experimentation. Fritz Grobe and Stephen Voltz, also known as EepyBird, share their favorite projects: a giant air vortex cannon, a leaf blower hovercraft, a paper airplane that will fly forever, and many more. Each experiment features instructions that will take users from amateur to showman level—there's something here for all skill levels—alongside illustrations, photographs, and carefully explained science. How to Build a Hovercraft is guaranteed to engage curious minds and create brag-worthy results!

Author : Trae Crowder
Publisher : Simon and Schuster
ISBN 13 : 1501160400
Total Pages : 352 pages
Book Rating : 4.00/5 ( download)

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Download or read book The Liberal Redneck Manifesto written by Trae Crowder and published by Simon and Schuster. This book was released on 2017-10-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Liberal Rednecks--a three-man stand-up comedy group doing scathing political satire--celebrate all that's good about the South while leading the Redneck Revolution and standing proudly blue in a sea of red. Smart, hilarious, and incisive, the Liberal Rednecks confront outdated traditions and intolerant attitudes, tackling everything people think they know about the South--the good, the bad, the glorious, and the shameful--in a laugh-out-loud funny and lively manifesto for the rise of a New South. Home to some of the best music, athletes, soldiers, whiskey, waffles, and weather the country has to offer, the South has also been bathing in backward bathroom bills and other bigoted legislation that Trae Crowder has targeted in his Liberal Redneck videos, which have gone viral with over 50 million views. Perfect for fans of Stuff White People Like and I Am America (And So Can You), The Liberal Redneck Manifesto skewers political and religious hypocrisies in witty stories and hilarious graphics--such as the Ten Commandments of the New South--and much more! While celebrating the South as one of the richest sources of American culture, this entertaining book issues a wake-up call and a reminder that the South's problems and dreams aren't that far off from the rest of America's"--

Author : Theodore J. Kaczynski
Publisher :
ISBN 13 : 9781365394294
Total Pages : 0 pages
Book Rating : 4.98/5 ( download)

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Download or read book Industrial Society and Its Future written by Theodore J. Kaczynski and published by . This book was released on 2023-01-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Society and Its Future, generally known as the Unabomber Manifesto, is a 1995 anti-technology essay by Ted Kaczynski, the "Unabomber". The manifesto contends that the Industrial Revolution began a harmful process of natural destruction brought about by technology, while forcing humans to adapt to machinery, creating a sociopolitical order that suppresses human freedom and potential. The 35,000-word manifesto formed the ideological foundation of Kaczynski's 1978-1995 mail bomb campaign, designed to protect wilderness by hastening the collapse of industrial society. This edition is a gray linen wrap