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Author : PATRICIA MINK. RATH
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150138225X
Total Pages : 321 pages
Book Rating : 4.53/5 ( download)
Download or read book WHY OF THE BUY written by PATRICIA MINK. RATH and published by Bloomsbury Publishing USA. This book was released on 2023 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Mink Rath
Publisher : Bloomsbury Publishing
ISBN 13 : 1609018982
Total Pages : 481 pages
Book Rating : 4.86/5 ( download)
Download or read book The Why of the Buy written by Patricia Mink Rath and published by Bloomsbury Publishing. This book was released on 2014-10-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior affects the fashion industry-in design, production, merchandising and promotion at all levels-as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition -New What Do I Need to Know About …? feature lists the objectives of each chapter, providing a roadmap for study - New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet - New discussion of Omnichannel retailing in Ch. 13
Author : S. Ratneshwar
Publisher : Psychology Press
ISBN 13 : 0415316170
Total Pages : 358 pages
Book Rating : 4.70/5 ( download)
Download or read book The why of Consumption written by S. Ratneshwar and published by Psychology Press. This book was released on 2003 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
Author :
Publisher :
ISBN 13 :
Total Pages : 788 pages
Book Rating : 4.74/5 ( download)
Download or read book Merchants Trade Journal written by and published by . This book was released on 1914 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John O'Shaughnessy
Publisher : Oxford University Press, USA
ISBN 13 : 9780195040869
Total Pages : 195 pages
Book Rating : 4.64/5 ( download)
Download or read book Why People Buy written by John O'Shaughnessy and published by Oxford University Press, USA. This book was released on 1987 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for students of marketing and consumer behavior.
Author : Paco Underhill
Publisher : Simon and Schuster
ISBN 13 : 1416595244
Total Pages : 322 pages
Book Rating : 4.43/5 ( download)
Download or read book Why We Buy written by Paco Underhill and published by Simon and Schuster. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4./5 ( download)
Download or read book The 'Why' of Decsions Taken By Farmers in the Agrimaga Settlement written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nirav Shedge
Publisher : Pencil
ISBN 13 : 9354581390
Total Pages : 38 pages
Book Rating : 4.97/5 ( download)
Download or read book The Why's of Economics written by Nirav Shedge and published by Pencil. This book was released on 2021-07-14 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the book: What happens when we print excess money? How does inflation depress our savings in the banks? How do commercial banks advance out loans to households and corporates? Will the rise of AI, ML, and Robotics make humans obsolete? What about china's supremacy in trade? How do governments and central banks regulate the economy in unprecedented times? And what about immigration? Few of the many questions that are often raised in economics have been answered in this short book. The book comes with few jargons that have been explained and demystifies the concepts that always keep bugging our minds. The book instigates many innovative examples to try and relate to the present environment to make the book much more engaging. About the author: Nirav Shedge is an economics student with research interests in macroeconomic policies and international trade. Over the course of two years, he has written several articles on economic issues and frequently publishes research papers in journals. He likes thinking about economic policies and wishes to research more in this area. Nirav is also a sports enthusiast and has represented Maharashtra state for the Netball championship.
Author : Lee Eisenberg
Publisher : Simon and Schuster
ISBN 13 : 1439160619
Total Pages : 597 pages
Book Rating : 4.19/5 ( download)
Download or read book Shoptimism written by Lee Eisenberg and published by Simon and Schuster. This book was released on 2009-10-16 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.
Author : Goldstein
Publisher : BRILL
ISBN 13 : 9004452176
Total Pages : 367 pages
Book Rating : 4.76/5 ( download)
Download or read book The What and the Why of History written by Goldstein and published by BRILL. This book was released on 2021-12-06 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The What and the Why of History deals with history as a cognitive discipline concerned to establish justifiable knowledge about a past we can never experience. It is divided into three parts. The first focuses on the conditions that are presupposed when historians offer explanations of what they have come to know. But whatever is to be explained must first come to be known, and the second part is concerned with the character of the cognitive activity which is the constitution of the historical past. The point is that we must attend to the historical enterprise on its own terms, and not try to make it fit the epistemology of natural science or of common sense. The last section deals with Collingwood. It is shown that his characteristic positions contribute to an account of historical knowing, not historical explanation.
