Think Like A Ux Researcher How To Observe Users Influence Design And Shape Business Strategy

Author : David Travis
Publisher : CRC Press
ISBN 13 : 0429774001
Total Pages : 312 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Think Like a UX Researcher written by David Travis and published by CRC Press. This book was released on 2019-01-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development team’s UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

Author : Brad Nunnally
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491951265
Total Pages : 255 pages
Book Rating : 4.62/5 ( download)

DOWNLOAD NOW!

Download or read book UX Research written by Brad Nunnally and published by "O'Reilly Media, Inc.". This book was released on 2016-11-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

Author : David C. Evans
Publisher : Apress
ISBN 13 : 1484225805
Total Pages : 269 pages
Book Rating : 4.06/5 ( download)

DOWNLOAD NOW!

Download or read book Bottlenecks written by David C. Evans and published by Apress. This book was released on 2017-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Author : Stephanie Marsh
Publisher : Kogan Page Publishers
ISBN 13 : 0749481056
Total Pages : 289 pages
Book Rating : 4.56/5 ( download)

DOWNLOAD NOW!

Download or read book User Research written by Stephanie Marsh and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.

Author : Stephanie Marsh
Publisher : Kogan Page Publishers
ISBN 13 : 1398603589
Total Pages : 345 pages
Book Rating : 4.85/5 ( download)

DOWNLOAD NOW!

Download or read book User Research written by Stephanie Marsh and published by Kogan Page Publishers. This book was released on 2022-02-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.

Author : Jesmond J. Allen
Publisher : John Wiley & Sons
ISBN 13 : 0470970626
Total Pages : 608 pages
Book Rating : 4.21/5 ( download)

DOWNLOAD NOW!

Download or read book Smashing UX Design written by Jesmond J. Allen and published by John Wiley & Sons. This book was released on 2012-05-03 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to UX from the world’s most popular resource for web designers and developers Smashing Magazine is the world′s most popular resource for web designers and developers and with this book the authors provide the ideal resource for mastering User Experience Design (UX). The authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects. The authors share their top tips from their collective 30 years of working in UX including: Guides to when and how to use the most appropriate UX research and design techniques such as usability testing, prototyping, wire framing, sketching, information architecture & running workshops How to plan UX projects to suit different budgets, time constraints and business objectives Case studies from real UX projects that explain how particular techniques were used to achieve the client's goals Checklists to help you choose the right UX tools and techniques for the job in hand Typical user and business requirements to consider when designing business critical pages such as homepages, forms, product pages and mobile interfaces as well as explanations of key things to consider when designing for mobile, internationalization and behavioural change. Smashing UX Design is the complete UX reference manual. Treat it as the UX expert on your bookshelf that you can read from cover-to-cover, or to dip into as the need arises, regardless of whether you have 'UX' in your job title or not.

Author : Steve Bromley
Publisher :
ISBN 13 : 9781670056849
Total Pages : 226 pages
Book Rating : 4.48/5 ( download)

DOWNLOAD NOW!

Download or read book Building User Research Teams written by Steve Bromley and published by . This book was released on 2020-02-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful products require good decisions. Reliable information about what users are trying to achieve, their context and whether they can and will use your product is essential to making good product decisions. User researchers run robust and repeatable studies to find that information, but they need some tools and support to get started. Building User Research Teams is a practical guide on how to build a research team of any size, starting from convincing colleagues why they need a user research team, through the development and implementation of the tools and processes needed, to running high quality studies and mapping the future development of a growing research team. Learn how to: Advocate for user research inside your organisation Budget for and equip a research team Create the templates and tools needed to run research Run studies that are impactful and accurate Optimise your research team's workflow Grow a research team long-term This book is useful for: Companies looking to hire their first researcher New research leaders establishing a team Independent researchers in companies looking to maximise their impact Designers, product managers and UX professionals wanting to incorporate research best practice into their work

Author : Russ Unger
Publisher : New Riders
ISBN 13 : 0132931729
Total Pages : 558 pages
Book Rating : 4.24/5 ( download)

DOWNLOAD NOW!

Download or read book A Project Guide to UX Design written by Russ Unger and published by New Riders. This book was released on 2012-03-23 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance

Author : Matt Lacey
Publisher : Simon and Schuster
ISBN 13 : 1638355959
Total Pages : 579 pages
Book Rating : 4.53/5 ( download)

DOWNLOAD NOW!

Download or read book Usability Matters written by Matt Lacey and published by Simon and Schuster. This book was released on 2018-07-22 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Usability Matters: Mobile-first UX for developers and other accidental designers gives you practical advice and guidance on how to create attractive, elegant, and useful user interfaces for native and web-based mobile apps. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Just because a mobile app works doesn't mean real people are going to like it. Usability matters! Most mobile developers wind up being part-time designers, and mastering a few core principles of mobile UI can make the difference between app and crap. About the Book Usability Matters is a guide for developers wrestling with the subtle art of mobile design. With each expertly presented example, app developer and designer Matt Lacey provides easy-to-implement techniques that instantly boost your design IQ. Skipping highbrow design theory, he addresses topics like gracefully handling network dropouts and creating intuitive data inputs. Read this book and your apps will look better, your users will be happier, and you might even get some high-fives at the next design review. What's Inside Understanding your users Optimizing input and output Creating fast, responsive experiences Coping with poor network conditions Managing power and resources About the Reader This book is for mobile developers working on native or web-based apps. About the Author Matt Lacey is an independent mobile developer and consultant and a Microsoft MVP. He's built, advised on, and contributed to apps for social networks, film and TV broadcasters, travel companies, banks and financial institutions, sports companies, news organizations, music-streaming services, device manufacturers, and electronics retailers. These apps have an installed base of more than 500,000,000 users and are used every day around the world. Matt previously worked at a broad range of companies, doing many types of development. He has worked at startups, small ISVs, national enterprises, and global consultancies, and written software for servers, desktops, devices, and industrial hardware in more languages than he can remember. He lives in the UK with his wife and two children. Table of Contents Introduction Part 1 - Context Who's using the app? Where and when is the app used? What device is the app running on? Part 2- Input How people interact with the app User-entered data Data not from a user Part 3 - Output Displaying items in the app Non-visible output Part 4 - Responsiveness Understanding the perception of time Making your app start fast Making your app run fast Part 5 - Connectivity Coping with varying network conditions Managing power and resources

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449373011
Total Pages : 312 pages
Book Rating : 4.16/5 ( download)

DOWNLOAD NOW!

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics