Download Visual Persuasion full books in PDF, epub, and Kindle. Read online Visual Persuasion ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Paul Messaris
Publisher : SAGE
ISBN 13 : 9780803972469
Total Pages : 324 pages
Book Rating : 4.66/5 ( download)
Download or read book Visual Persuasion written by Paul Messaris and published by SAGE. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate students and graduate students in communication and media studies
Author : Larry Jordan
Publisher : New Riders
ISBN 13 : 9780136766797
Total Pages : 0 pages
Book Rating : 4.9X/5 ( download)
Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Author : Larry Jordan
Publisher : New Riders
ISBN 13 : 0136766749
Total Pages : 667 pages
Book Rating : 4.42/5 ( download)
Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-13 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Author : J. Donald Ragsdale
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527556697
Total Pages : 205 pages
Book Rating : 4.90/5 ( download)
Download or read book Western European Museums and Visual Persuasion written by J. Donald Ragsdale and published by Cambridge Scholars Publishing. This book was released on 2020-07-13 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western European Museums and Visual Persuasion is an assessment of the visual persuasiveness of art museums. It demonstrates that museums are as capable of influence as speeches or advertisements are and that an awareness of this influence provides an insight into museums’ cultural roles. The book considers a diverse array of institutions ranging from such national cultural icons as the Louvre, the British Museum, and the Prado to museums of partisan advocacy such as the Centre Georges Pompidou, the Tate Modern, and the Museo Nacional Centro Arte de Reina Sofia. The museums’ architectural significance, the importance of their collections, and the persuasiveness of their exhibition designs are the bases for assessment. Western European Museums and Visual Persuasion is an important extension of theories of persuasion and visual communication to art, art history, and museology. It utilizes a theory of visual signs based on the semiotics of C. S. Peirce to demonstrate that museum buildings, the art within them, and the spaces used for display all may be thought as ways of influencing society.
Author : Meghan Henning
Publisher : Wm. B. Eerdmans Publishing
ISBN 13 : 1467467200
Total Pages : 333 pages
Book Rating : 4.09/5 ( download)
Download or read book Vivid Rhetoric and Visual Persuasion written by Meghan Henning and published by Wm. B. Eerdmans Publishing. This book was released on 2024-02-22 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major scholarly collaboration exploring vivid visual rhetoric in the New Testament From Jesus’s miraculous walk on water to the graphic horrors of hell, New Testament authors make vivid and unforgettable images appear before their audience’s eyes. In the past decade, scholarship on early Christian use of ancient rhetorical techniques has flourished. One focus of rhetorical criticism of the New Testament has been the function of ekphrasis, or vivid visual description. In this landmark collection, leading New Testament scholars come together to probe the purpose and import of ekphrasis in early Christian literature. The research in this collection explores the relationship between vivid rhetoric and genre, taking into account technical features, authorial intent, and audience response. Specific topics include: • The New Testament’s rhetoric compared against Greco-Roman rhetorical handbooks • Juxtaposition between vivid and non-vivid rhetoric • The use of energeia in John’s Gospel to draw upon the reader’s multiple senses • Aesthetics and the grotesque in Revelation • The use of travelogue to create a virtual journey for the audience • Vivid rhetoric in early martyr literature Vivid Rhetoric and Visual Persuasion is a must-read for scholars of early Christianity and rhetorical criticism. Readers will find this collection indispensable in understanding a complex feature of the New Testament in its historical context. Contributors Contributors Bart B. Bruehler, Diane Fruchtman, Meghan Henning, Martina Kepper, Susanne Luther, Harry O. Maier, Gudrun Nassauer, Nils Neumann, Vernon K. Robbins, Gary S. Selby, Aldo Tagliabue, Sunny Kuan-Hui Wang, Annette Weissenrieder, Robyn J. Whitaker
Author : J. Donald Ragsdale
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443833134
Total Pages : 315 pages
Book Rating : 4.34/5 ( download)
Download or read book Compelling Form written by J. Donald Ragsdale and published by Cambridge Scholars Publishing. This book was released on 2011-08-08 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compelling Form: Architecture as Visual Persuasion is an assessment of the visual persuasiveness of buildings. It demonstrates that architecture is as capable of social influence as speeches or advertisements are and that an awareness of this influence provides an insight into buildings’ cultural roles. The book considers a diverse array of structures ranging from museums, to performance halls, to universities, to cathedrals, to governmental buildings, to palaces, and to skyscrapers. Compelling Form is an important extension of theories of persuasion and visual communication to architecture and engineering. The book bases its assessments on the elements of visual literacy and then on the elements of architectural design to demonstrate that buildings, monuments, and even such means of commerce as bridges affect the viewer in such a way as to have social impact.
Author : Marc Andrews
Publisher : BIS Publishers
ISBN 13 : 9789063695316
Total Pages : 0 pages
Book Rating : 4.14/5 ( download)
Download or read book Hidden Persuasion written by Marc Andrews and published by BIS Publishers. This book was released on 2019-07-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Author : Linda M. Scott
Publisher : Taylor & Francis
ISBN 13 : 1135635692
Total Pages : 441 pages
Book Rating : 4.95/5 ( download)
Download or read book Persuasive Imagery written by Linda M. Scott and published by Taylor & Francis. This book was released on 2003-04-02 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Author : Daniel J. Bender
Publisher :
ISBN 13 : 9781634259514
Total Pages : 0 pages
Book Rating : 4.13/5 ( download)
Download or read book Demonstratives written by Daniel J. Bender and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experienced litigators, trial consultants, and graphic designers, Demonstratives: Definitive Treatise on Visual Persuasion guides lawyers and consultants through the process of creating and using persuasive visuals, and includes over 300 color images as examples.
Author : Lester C. Olson
Publisher : SAGE
ISBN 13 : 141294919X
Total Pages : 465 pages
Book Rating : 4.94/5 ( download)
Download or read book Visual Rhetoric written by Lester C. Olson and published by SAGE. This book was released on 2008-03-20 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon
