Where The Suckers Moon

Author : Randall Rothenberg
Publisher : Alfred A. Knopf
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.91/5 ( download)

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Download or read book Where the Suckers Moon written by Randall Rothenberg and published by Alfred A. Knopf. This book was released on 1994 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this incisive and informative book, Randall Rothenberg, the former advertising columnist for The New York Times, gives readers a revealing view of inner dynamics of advertising in America. Along the way is a history of advertising--its great names and legendary campaigns.

Author : James Swain
Publisher : Fawcett
ISBN 13 : 0345463234
Total Pages : 338 pages
Book Rating : 4.34/5 ( download)

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Download or read book Sucker Bet written by James Swain and published by Fawcett. This book was released on 2004-06-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hardened ex-cop, Tony Valentine now nabs hustlers who rob casinos, and the Micanopy Indian Reservation Casino in South Florida desperately needs his expertise. A blackjack dealer has rigged a game, dealt a player eighty-four winning hands in a row, and then disappeared. But the missing dealer is part of an even bigger, far deadlier scheme. Valentine’s trail leads him to Rico Blanco, a ruthless gangster who once worked for John Gotti; his shady, elusive partner-in-crime, Victor Marks; and a bombshell named Candy Hart, a hooker with dreams of love—a combination tailor-made to double-cross. It appears they have a con going down involving a cocky, filthy-rich Brit and his millions of dollars. Valentine’s challenge: to figure out how all the pieces of the seamy puzzle fit together . . . before his luck runs out and his life goes bust.

Author : David Verklin
Publisher : John Wiley & Sons
ISBN 13 : 0470056436
Total Pages : 239 pages
Book Rating : 4.31/5 ( download)

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Download or read book Watch This, Listen Up, Click Here written by David Verklin and published by John Wiley & Sons. This book was released on 2007-04-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

Author : Robert Goldman
Publisher : Guilford Press
ISBN 13 : 9781572300347
Total Pages : 340 pages
Book Rating : 4.45/5 ( download)

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Download or read book Sign Wars written by Robert Goldman and published by Guilford Press. This book was released on 1996-05-21 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.

Author : Thomas A. Day
Publisher : Macmillan
ISBN 13 : 1429969741
Total Pages : 516 pages
Book Rating : 4.41/5 ( download)

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Download or read book A Grey Moon Over China written by Thomas A. Day and published by Macmillan. This book was released on 2009-05-12 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Army engineer Eduardo Torres is caught up in the world's raging oil wars when he stumbles onto the plans for a quantum-energy battery. This remarkable device could slow civilization's inevitable descent into environmental disaster, but Torres has other plans. Forming a private army, he uses the device to revive an abandoned space colonization effort in an ambitious campaign to lead humanity to a new life in a distant solar system. The massive endeavor faces many challenges before the fleet finally embarks for the Holzstein System many light-years away. But even as the feuding colonists struggle to carve out homes on alien worlds, they discover that they have not left their old conflicts and inner demons behind. Nor are they alone on this new frontier. Awaiting them are inhuman beings who strike without warning or explanation--and who may spell the end of humanity's last hope. Epic in scope, yet filled with searing human drama and emotion, A Grey Moon Over China is a monumental science fiction saga by an amazing new talent. Its original publication by Black Heron Press was named one of the "Best Books of 2006" by Kirkus Reviews. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Author : Cody Crane
Publisher : Scholastic Inc.
ISBN 13 : 0531137368
Total Pages : 52 pages
Book Rating : 4.69/5 ( download)

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Download or read book The Sun (A True Book) written by Cody Crane and published by Scholastic Inc.. This book was released on 2021-03-23 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's bright and it's hot. It's the center of our solar system. It is our Sun. As readers journey through this book, they will discover how this amazing star came into existence, and they will learn everything about its size and makeup, its solar winds and flares, and how its light and heat affect Earth. The workings of the sun's magnetic field, sun spots, and the latest technology used to study the sun will also captivate our readers.Planets and stars, moons and galaxies! The universe is a vast and mysterious place with much to explore. And there's no better way to make amazing discoveries about space than with this reimagined series. With the latest NASA imagery, the classic structure and features of A True Book, and lively text, the titles in Our Universe bring the awe of the cosmos directly to readers. Students will come away with a wealth of knowledge about the incredible celestial bodies in our universe.This series covers Next Generation Science Standards core ideas including "The Universe and its stars" and "Earth and the solar system."

Author : Randall Rothenberg
Publisher : Vintage
ISBN 13 : 0307833542
Total Pages : 493 pages
Book Rating : 4.49/5 ( download)

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Download or read book Where the Suckers Moon written by Randall Rothenberg and published by Vintage. This book was released on 2013-02-20 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.

Author : Jennifer Rustgi
Publisher : Sourcebooks, Inc.
ISBN 13 : 1584695757
Total Pages : 32 pages
Book Rating : 4.52/5 ( download)

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Download or read book A Moon of My Own written by Jennifer Rustgi and published by Sourcebooks, Inc.. This book was released on 2016-09-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel the world with the moon in this imaginative picture book, featuring beautiful silhouetted art, STEM/STEAM activities, and moon facts. Perfect for the toddler or young reader in your life, storytime, and preschool and kindergarten classrooms. Read on the International Space Station as part of Story Time from Space! Join an adventurous young girl as she journeys to all seven continents with her friend the moon. The moon is the girl's constant companion as it lights up the Eiffel Tower, Great Wall of China, the Amazon Rainforest, and more. Simple text and striking silhouetted illustrations accompany the story, and encourage young readers to think about geography, science, and the phases of the moon. Each night you seem a little different from the night before But I always know its you No matter how far I go, you're right there with me I'm really lucky to have a Moon of my own Backmatter includes: Explore More for Kids: information on all the places the girl visits in the book including a map of the seven continents, and information on the phases of the moon Explore More for Teachers and Parents: facts about the moon, recommended educational resources, and activities for the classroom and at home such as a Moon Phase Journal, a Moon and Sun demonstration with a ball, and moon art

Author : A. J. Liebling
Publisher : North Point Press
ISBN 13 : 9780865473966
Total Pages : 159 pages
Book Rating : 4.6X/5 ( download)

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Download or read book Honest Rainmaker written by A. J. Liebling and published by North Point Press. This book was released on 1989-11-01 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the life of Stingo, a journalist, con man, and horse fancier

Author : Allen Steele
Publisher : Penguin
ISBN 13 : 1101174986
Total Pages : 308 pages
Book Rating : 4.82/5 ( download)

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Download or read book Lunar Descent written by Allen Steele and published by Penguin. This book was released on 1991-10-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: More information to be announced soon on this forthcoming title from Penguin USA