Entrepreneurship A Very Short Introduction

Author : Paul Westhead
Publisher : Oxford University Press
ISBN 13 : 0199670544
Total Pages : 177 pages
Book Rating : 4.43/5 ( download)

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Download or read book Entrepreneurship: A Very Short Introduction written by Paul Westhead and published by Oxford University Press. This book was released on 2013-11 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is entrepreneurship? Is it important? What do entrepreneurs actually do? These are a few of the key questions considered in this Very Short Introduction. Paul Westhead and Mike Wright provide a clear guide to all aspects of the process of entrepreneurship, including the diversity of the people involved and the benefits it brings to society.

Author : Walter A. Friedman
Publisher : Oxford University Press
ISBN 13 : 0190622504
Total Pages : 177 pages
Book Rating : 4.03/5 ( download)

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Download or read book American Business History: A Very Short Introduction written by Walter A. Friedman and published by Oxford University Press. This book was released on 2020-06-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the early twentieth century, it became common to describe the United States as a "business civilization." President Coolidge in 1925 said, "The chief business of the American people is business." More recently, historian Sven Beckert characterized Henry Ford's massive manufactory as the embodiment of America: "While Athens had its Parthenon and Rome its Colosseum, the United States had its River Rouge Factory in Detroit..." How did business come to assume such power and cultural centrality in America? This volume explores the variety of business enterprise in the United States and analyzes its presence in the country's economy, its evolution over time, and its meaning in society. It introduces readers to formative business leaders (including Elbert Gary, Harlow Curtice, and Mary Kay Ash), leading firms (Mellon Bank, National Cash Register, Xerox), and fiction about business people (The Octopus, Babbitt, The Man in the Grey Flannel Suit). It also discusses Alfred Chandler, Joseph Schumpeter, Mira Wilkins, and others who made significant contributions to understanding of America's business history. This VSI pursues its three central themes - the evolution, scale, and culture of American business - in a chronological framework stretching from the American Revolution to today. The first theme is evolution: How has U.S. business evolved over time? How have American companies competed with one another and with foreign firms? Why have ideas about strategy and management changed? Why did business people in the mid-twentieth century celebrate an "organizational" culture promising long-term employment in the same company, while a few decades later entrepreneurship was prized? Second is scale: Why did business assume such enormous scale in the United States? Was the rise of gigantic corporations due to the industriousness of its population, or natural resources, or government policies? And third, culture: What are the characteristics of a "business civilization"? How have opinions on the meaning of business changed? In the late nineteenth century, Andrew Carnegie believed that America's numerous enterprises represented an exuberant "triumph of democracy." After World War II, however, sociologist William H. Whyte saw business culture as stultifying, and historian Richard Hofstadter wrote, "Once great men created fortunes; today a great system creates fortunate men." How did changes in the nature of business affect popular views? Walter A. Friedman provides the long view of these important developments.

Author : Partha Dasgupta
Publisher : Oxford University Press
ISBN 13 : 0192853457
Total Pages : 193 pages
Book Rating : 4.55/5 ( download)

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Download or read book Economics written by Partha Dasgupta and published by Oxford University Press. This book was released on 2007-02-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining a global approach with examples from everyday life, this work describes the lives of two children who live very different lives in different parts of the world: in the Mid-West USA and in Ethiopia. Along the way, it provides an introduction to key economic factors and concepts such as individual choices, national policies, and equity.

Author : David Bornstein
Publisher : Oxford University Press
ISBN 13 : 0195396332
Total Pages : 172 pages
Book Rating : 4.31/5 ( download)

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Download or read book Social Entrepreneurship written by David Bornstein and published by Oxford University Press. This book was released on 2010-04-16 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book presented in a Q-and-A format, the authors explain what social entrepreneurs are, how their organizations function, what challenges they face and how readers can get involved in the efforts that social entrepreneurs are spearheading. Cowritten by the author of How to Change the World. Original.

Author : Christopher J. Berry
Publisher : Oxford University Press, USA
ISBN 13 : 0198784457
Total Pages : 153 pages
Book Rating : 4.56/5 ( download)

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Download or read book Adam Smith written by Christopher J. Berry and published by Oxford University Press, USA. This book was released on 2018 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1776 Adam Smith (1723-90) wrote The Wealth of Nations, a book so foundational that it has led to him being called the father of economics. Today he is associated with the promotion of self-interest, a defense of greed and a criticism of any governmental 'interference' in market transactions which, if left to the 'invisible hand', will produce prosperity and liberty. Yet if Smith is actually read these associations are more a caricature than a faithful portrait. In this Very Short Introduction, Christopher Berry offers a balanced and nuanced view of this seminal thinker, embedding his fierce defense of free trade, competition, and assault on special interests in contemporary European history, politics, and philosophy. As Berry explores, Smith was more than an economist. His book The Theory of Moral Sentiment, offered a complex account of ethics in the context of human social behavior. His scope as a professor at the University of Glasgow, a major center of the Scottish Enlightenment, was extensive. Beyond courses in philosophy and jurisprudence he also gave classes covering history, literature, and language. In addition to his two major works he also wrote a pioneering study of the history of astronomy as an illustration of the motivations that drive humans to seek answers to questions. He produced, again derived from his Glasgow classroom, an analysis of the development of grammar and language. As Christopher Berry shows, Adam Smith was no narrow thinker, but rather one who produced not only one of the greatest books in the history of social science, but also a wide-ranging body of work that remains significant today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Author : Gary Thomas
Publisher : Oxford University Press
ISBN 13 : 0199643261
Total Pages : 161 pages
Book Rating : 4.64/5 ( download)

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Download or read book Education: A Very Short Introduction written by Gary Thomas and published by Oxford University Press. This book was released on 2013-03-28 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the schools of ancient times to the present day, Gary Thomas looks at how and why education evolved as it has. By exploring some of the big questions, he examines the ways in which schools work, considers the differences around the world, and concludes by considering the future of education worldwide.

Author : John Heskett
Publisher : Oxford University Press
ISBN 13 : 0192854461
Total Pages : 169 pages
Book Rating : 4.69/5 ( download)

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Download or read book Design: A Very Short Introduction written by John Heskett and published by Oxford University Press. This book was released on 2005 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. John Heskett goes beyond style and taste to look at how different cultures and individuals personalise objects.

Author : Mark Haselgrove
Publisher : Oxford University Press
ISBN 13 : 0199688362
Total Pages : 129 pages
Book Rating : 4.64/5 ( download)

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Download or read book Learning written by Mark Haselgrove and published by Oxford University Press. This book was released on 2016 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learning is a key aspect of animal behavior, and central to survival. Without learning there can be no memory, no language, and no intelligence. Haselgrove looks at the nature of learning, and how it takes place. From the early experiments of Pavlov, Thorndike, and others, to the most recent studies in social learning, he traces the development of the main theories of learning in contemporary psychology, and describes the ingenious experimental approaches used to study learning in both animals and humans."--Provided by publisher.

Author : Kenneth Le Meunier-FitzHugh
Publisher : Oxford University Press
ISBN 13 : 019256224X
Total Pages : 177 pages
Book Rating : 4.41/5 ( download)

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Download or read book Marketing: A Very Short Introduction written by Kenneth Le Meunier-FitzHugh and published by Oxford University Press. This book was released on 2021-02-25 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Author : Teresa Chahine
Publisher : CRC Press
ISBN 13 : 1498717055
Total Pages : 314 pages
Book Rating : 4.52/5 ( download)

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Download or read book Introduction to Social Entrepreneurship written by Teresa Chahine and published by CRC Press. This book was released on 2016-05-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social entrepreneurship is a revolution occurring around the world today. People from all walks of life are developing and implementing innovative, effective, and sustainable solutions in response to social and environmental challenges. These solutions include products, services, and interventions brought to market by new startups and existing orga