Post Truth Public Relations

Author : Gareth Thompson
Publisher : Routledge
ISBN 13 : 0429769032
Total Pages : 261 pages
Book Rating : 4.30/5 ( download)

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Download or read book Post-Truth Public Relations written by Gareth Thompson and published by Routledge. This book was released on 2020-01-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.

Author : Johan Farkas
Publisher : Routledge
ISBN 13 : 1000507289
Total Pages : 194 pages
Book Rating : 4.87/5 ( download)

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Download or read book Post-Truth, Fake News and Democracy written by Johan Farkas and published by Routledge. This book was released on 2019-08-23 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western societies are under siege, as fake news, post-truth and alternative facts are undermining the very core of democracy. This dystopian narrative is currently circulated by intellectuals, journalists and policy makers worldwide. In this book, Johan Farkas and Jannick Schou deliver a comprehensive study of post-truth discourses. They critically map the normative ideas contained in these and present a forceful call for deepening democracy. The dominant narrative of our time is that democracy is in a state of emergency caused by social media, changes to journalism and misinformed masses. This crisis needs to be resolved by reinstating truth at the heart of democracy, even if this means curtailing civic participation and popular sovereignty. Engaging with critical political philosophy, Farkas and Schou argue that these solutions neglect the fact that democracy has never been about truth alone: it is equally about the voice of the democratic people. Post-Truth, Fake News and Democracy delivers a sobering diagnosis of our times. It maps contemporary discourses on truth and democracy, foregrounds their normative foundations and connects these to historical changes within liberal democracies. The book will be of interest to students and scholars studying the current state and future of democracy, as well as to a politically informed readership.

Author : Steve Fuller
Publisher : Anthem Press
ISBN 13 : 1783086955
Total Pages : 220 pages
Book Rating : 4.55/5 ( download)

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Download or read book Post-Truth written by Steve Fuller and published by Anthem Press. This book was released on 2018-05-25 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Post-truth’ was Oxford Dictionaries 2016 word of the year. While the term was coined by its disparagers in the light of the Brexit and US presidential campaigns, the roots of post-truth lie deep in the history of Western social and political theory. Post-Truth reaches back to Plato, ranging across theology and philosophy, to focus on the Machiavellian tradition in classical sociology, as exemplified by Vilfredo Pareto, who offered the original modern account of post-truth in terms of the ‘circulation of elites’. The defining feature of ‘post-truth’ is a strong distinction between appearance and reality which is never quite resolved and so the strongest appearance ends up passing for reality. The only question is whether more is gained by rapid changes in appearance or by stabilizing one such appearance. Post-Truth plays out what this means for both politics and science.

Author : Sean Pillot de Chenecey
Publisher : Kogan Page Publishers
ISBN 13 : 0749482826
Total Pages : 305 pages
Book Rating : 4.24/5 ( download)

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Download or read book The Post-Truth Business written by Sean Pillot de Chenecey and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.

Author : Gabriele Cosentino
Publisher : Springer Nature
ISBN 13 : 3030430057
Total Pages : 151 pages
Book Rating : 4.54/5 ( download)

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Download or read book Social Media and the Post-Truth World Order written by Gabriele Cosentino and published by Springer Nature. This book was released on 2020-03-16 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses post-truth not merely as a Western issue, but as a problematic political and cultural condition with global ramifications. By locating the roots of the phenomenon in the trust crisis suffered by liberal democracy and its institutions, the book argues that post-truth serves as a space for ideological conflicts and geopolitical power struggles that are reshaping the world order. The era of post-truth politics is thus here to stay, and its reach is increasingly global: Russian trolls organizing events on social media attended by thousands of unaware American citizens; Turkish pro-government activists amplifying on Twitter conspiracy theories concocted via Internet imageboards by online subcultures in the United States; American and European social media users spreading fictional political narratives in support of the Syrian regime; and Facebook offering a platform for a harassment campaign by Buddhist ultra-nationalists in Myanmar that led to the killing of thousands of Muslims. These are just some of the examples that demonstrate the dangerous effects of the Internet-driven global diffusion of disinformation and misinformation. Grounded on a theoretical framework yet written in an engaging and accessible way, this timely book is a valuable resource for students, researchers, policymakers and citizens concerned with the impact of social media on politics.

Author : Ignas Kalpokas
Publisher : Springer
ISBN 13 : 331997713X
Total Pages : 135 pages
Book Rating : 4.33/5 ( download)

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Download or read book A Political Theory of Post-Truth written by Ignas Kalpokas and published by Springer. This book was released on 2018-08-10 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines political theory with media and communications studies in order to formulate a theory of post-truth, concentrating on the latter’s preconditions, context, and functions in today’s societies. Contrary to the prevalent view of post-truth as primarily manipulative, it is argued that post-truth is, instead, a collusion in which audiences willingly engage with aspirational narratives co-created with the communicators. Meanwhile, the broader meta-framework for post-truth is provided by mediatisation—increasing subjection of a variety of social spheres to media logic and the primacy of media in everyday human activities. Ultimately, post-truth is governed by collective efforts to maximise the pleasure of encountering the world and attempts to set hegemonic benchmarks for such pleasure.

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.37/5 ( download)

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Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Author : Frank Fischer
Publisher : Cambridge University Press
ISBN 13 : 1108847412
Total Pages : 162 pages
Book Rating : 4.14/5 ( download)

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Download or read book Truth and Post-Truth in Public Policy written by Frank Fischer and published by Cambridge University Press. This book was released on 2021-12-09 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenon of post-truth poses a problem for the public policy-oriented sciences, including policy analysis. Along with “fake news,” the post-truth denial of facts constitutes a major concern for numerous policy fields. Whereas a standard response is to call for more and better factual information, this Element shows that the effort to understand this phenomenon has to go beyond the emphasis on facts to include an understanding of the social meanings that get attached to facts in the political world of public policy. The challenge is thus seen to be as much about a politics of meaning as it is about epistemology. The analysis here supplements the examination of facts with an interpretive policy-analytic approach to gain a fuller understanding of post-truth. The importance of the interpretive perspective is illustrated by examining the policy arguments that have shaped policy controversies related to climate change and coronavirus denial.

Author : Anna Visvizi
Publisher : Emerald Group Publishing
ISBN 13 : 1787569837
Total Pages : 320 pages
Book Rating : 4.36/5 ( download)

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Download or read book Politics and Technology in the Post-Truth Era written by Anna Visvizi and published by Emerald Group Publishing. This book was released on 2019-05-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationship between information and communication technology (ICT) and politics in a global perspective.

Author : Steve Fuller
Publisher : Anthem Press
ISBN 13 : 1785276050
Total Pages : 142 pages
Book Rating : 4.57/5 ( download)

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Download or read book A Player's Guide to the Post-Truth Condition written by Steve Fuller and published by Anthem Press. This book was released on 2020-11-20 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Player’s Guide to the Post-Truth Condition: The Name of the Game presents sixteen short, readable chapters designed to leverage our post-truth condition’s deep historical and philosophical roots into opportunities for unprecedented innovation and change. Fuller offers a bracing, proactive and hopeful vision against the tendency to demonize post-truth as the realm of ‘fake news’ and ‘bullshit’. Where others see threats to the established order, Fuller sees opportunities to overturn it. This theme is pursued across many domains, including politics, religion, the economy, the law, public relations, journalism, the performing arts and academia, not least academic science. The red thread running through Fuller’s treatment is that these domains are games that cannot be easily won unless one can determine the terms of engagement, which is to say, the ‘name of the game’. This involves the exercise of ‘modal power’, which is the capacity to manipulate what people think is possible. Once the ‘necessarily’ true appears to be only ‘contingently’ so, then the future suddenly becomes a more open space for action. This was what frightened Plato about the alternative realities persuasively portrayed by playwrights in ancient Athens. Nevertheless, Fuller believes that it should be embraced by denizens of today’s post-truth condition.