The Post Truth Business

Author : Sean Pillot de Chenecey
Publisher : Kogan Page Publishers
ISBN 13 : 0749482826
Total Pages : 305 pages
Book Rating : 4.24/5 ( download)

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Download or read book The Post-Truth Business written by Sean Pillot de Chenecey and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.

Author : James Ball
Publisher : Biteback Publishing
ISBN 13 : 1785902504
Total Pages : 293 pages
Book Rating : 4.05/5 ( download)

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Download or read book Post-Truth written by James Ball and published by Biteback Publishing. This book was released on 2017-05-11 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2016 marked the birth of the post-truth era. Sophistry and spin have coloured politics since the dawn of time, but two shock events - the Brexit vote and Donald Trump's elevation to US President - heralded a departure into murkier territory. From Trump denying video evidence of his own words, to the infamous Leave claims of £350 million for the NHS, politics has rarely seen so many stretching the truth with such impunity. Bullshit gets you noticed. Bullshit makes you rich. Bullshit can even pave your way to the Oval Office. This is bigger than fake news and bigger than social media. It's about the slow rise of a political, media and online infrastructure that has devalued truth. This is the story of bullshit: what's being spread, who's spreading it, why it works - and what we can do to tackle it.

Author : Gareth Thompson
Publisher : Routledge
ISBN 13 : 0429769032
Total Pages : 261 pages
Book Rating : 4.30/5 ( download)

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Download or read book Post-Truth Public Relations written by Gareth Thompson and published by Routledge. This book was released on 2020-01-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.

Author : Michael A. Peters
Publisher : Springer
ISBN 13 : 9811080135
Total Pages : 224 pages
Book Rating : 4.35/5 ( download)

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Download or read book Post-Truth, Fake News written by Michael A. Peters and published by Springer. This book was released on 2018-02-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection brings together international authors to discuss the meaning and purpose of higher education in a “post-truth” world. The editors and authors argue that notions such as “fact” and “evidence” in a post-truth era must be understood not only politically, but also socially and epistemically. The essays philosophically examine the post-truth environment and its impact on education with respect to our most basic ideas of what universities, research and education are or should be. The book brings together authors working in Australia, China, Croatia, Romania, Canada, New Zealand, Portugal, Sweden, UK and USA.

Author : Steve Fuller
Publisher : Anthem Press
ISBN 13 : 1783086955
Total Pages : 220 pages
Book Rating : 4.55/5 ( download)

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Download or read book Post-Truth written by Steve Fuller and published by Anthem Press. This book was released on 2018-05-25 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Post-truth’ was Oxford Dictionaries 2016 word of the year. While the term was coined by its disparagers in the light of the Brexit and US presidential campaigns, the roots of post-truth lie deep in the history of Western social and political theory. Post-Truth reaches back to Plato, ranging across theology and philosophy, to focus on the Machiavellian tradition in classical sociology, as exemplified by Vilfredo Pareto, who offered the original modern account of post-truth in terms of the ‘circulation of elites’. The defining feature of ‘post-truth’ is a strong distinction between appearance and reality which is never quite resolved and so the strongest appearance ends up passing for reality. The only question is whether more is gained by rapid changes in appearance or by stabilizing one such appearance. Post-Truth plays out what this means for both politics and science.

Author : Giovanni Maddalena
Publisher : Springer Nature
ISBN 13 : 3030414604
Total Pages : 114 pages
Book Rating : 4.03/5 ( download)

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Download or read book The History and Theory of Post-Truth Communication written by Giovanni Maddalena and published by Springer Nature. This book was released on 2020-04-13 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the principal roots of the concept of post-truth to uncover how it came by its present meaning. The concept of post-truth is the ripe and poisonous fruit of a tree fertilized and watered by many gardeners: some with good intentions, some with bad intentions, and others without a full understanding of the consequences of their thoughts and actions. If the concepts behind the expression ‘post-truth’ have a long history, what is behind the current rise in interest and alarm about the concept? Chosen by the Oxford English Dictionary as ‘word of the year’ in 2016, post-truth has entered both journalistic and common languages. There is, however, much confusion and a suffocating rhetoric about what it is, how it became such a powerful force, and its positive or perverse effects. Offering a fast-paced discussion of philosophical concepts, sociological theories, communication strategies, and original interpretations of historical events from the birth of mass media until today, this book is a guide for those who want to understand what is going on in Western society and culture.

Author : Jill Abramson
Publisher : Simon & Schuster
ISBN 13 : 1501123211
Total Pages : 544 pages
Book Rating : 4.14/5 ( download)

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Download or read book Merchants of Truth written by Jill Abramson and published by Simon & Schuster. This book was released on 2020-02-11 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former executive editor of The New York Times and one of our most eminent journalists Jill Abramson provides a “valuable and insightful” (The Boston Globe) report on the disruption of the news media over the last decade, as shown via two legacy (The New York Times and The Washington Post) and two upstart (BuzzFeed and VICE) companies as they plow through a revolution that pits old vs. new media. “A marvelous book” (The New York Times Book Review), Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials. “Abramson provides this deeply reported insider account of an industry fighting for survival. With a keen eye for detail and a willingness to interrogate her own profession, Abramson takes readers into the newsrooms and boardrooms of the legacy newspapers and the digital upstarts that seek to challenge their dominance” (Vanity Fair). We get to know the defenders of the legacy presses as well as the outsized characters who are creating the new speed-driven media competitors. The players include Jeff Bezos and Marty Baron (The Washington Post), Arthur Sulzberger and Dean Baquet (The New York Times), Jonah Peretti (BuzzFeed), and Shane Smith (VICE) as well as their reporters and anxious readers. Merchants of Truth raises crucial questions that concern the well-being of our society. We are facing a crisis in trust that threatens the free press. “One of the best takes yet on journalism’s changing fortunes” (Publishers Weekly, starred review), Abramson’s book points us to the future.

Author : Lee McIntyre
Publisher : MIT Press
ISBN 13 : 0262345986
Total Pages : 240 pages
Book Rating : 4.89/5 ( download)

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Download or read book Post-Truth written by Lee McIntyre and published by MIT Press. This book was released on 2018-02-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we arrived in a post-truth era, when “alternative facts” replace actual facts, and feelings have more weight than evidence. Are we living in a post-truth world, where “alternative facts” replace actual facts and feelings have more weight than evidence? How did we get here? In this volume in the MIT Press Essential Knowledge series, Lee McIntyre traces the development of the post-truth phenomenon from science denial through the rise of “fake news,” from our psychological blind spots to the public's retreat into “information silos.” What, exactly, is post-truth? Is it wishful thinking, political spin, mass delusion, bold-faced lying? McIntyre analyzes recent examples—claims about inauguration crowd size, crime statistics, and the popular vote—and finds that post-truth is an assertion of ideological supremacy by which its practitioners try to compel someone to believe something regardless of the evidence. Yet post-truth didn't begin with the 2016 election; the denial of scientific facts about smoking, evolution, vaccines, and climate change offers a road map for more widespread fact denial. Add to this the wired-in cognitive biases that make us feel that our conclusions are based on good reasoning even when they are not, the decline of traditional media and the rise of social media, and the emergence of fake news as a political tool, and we have the ideal conditions for post-truth. McIntyre also argues provocatively that the right wing borrowed from postmodernism—specifically, the idea that there is no such thing as objective truth—in its attacks on science and facts. McIntyre argues that we can fight post-truth, and that the first step in fighting post-truth is to understand it.

Author : Ralph Keyes
Publisher : Macmillan
ISBN 13 : 9780312306489
Total Pages : 328 pages
Book Rating : 4.82/5 ( download)

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Download or read book The Post-Truth Era written by Ralph Keyes and published by Macmillan. This book was released on 2004-10-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politicians aren't the only ones who lie. The bestselling author of "Is There Life After High School?" explains America's unusually high tolerance for deceit.

Author : Kevin O'Leary
Publisher : Doubleday Canada
ISBN 13 : 038567175X
Total Pages : 240 pages
Book Rating : 4.50/5 ( download)

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Download or read book Cold Hard Truth written by Kevin O'Leary and published by Doubleday Canada. This book was released on 2011-09-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kevin O’Leary shares invaluable secrets on entrepreneurship, business, money and life. Can you make millions just by “visualizing yourself rich” as some business prophets suggest? Don’t buy it, says Kevin O’Leary. If you want to be a successful entrepreneur and amass wealth, you’re going to have to work for it. But the good news is: with the right guidance, focus and perseverance, you can turn entrepreneurial vision into lucrative reality and have the personal freedom that only wealth can buy. Kevin O’Leary would know. The much-feared and revered Dragon on the immensely popular show Dragons’ Den (and Shark Tank in the U.S.) started his company in his basement with a $10,000 loan from his financially savvy mother. A few years later, Kevin sold that company for more than four billion dollars. In this compelling, candid and, above all else, brutally honest business memoir, Kevin provides engaging, practical advice and lessons that will give anyone a distinct competitive edge.