The Master Switch

Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0307594653
Total Pages : 386 pages
Book Rating : 4.55/5 ( download)

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Download or read book The Master Switch written by Tim Wu and published by Vintage. This book was released on 2010-11-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna Huffington Analyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.

Author : Chip Heath
Publisher : Crown Currency
ISBN 13 : 030759016X
Total Pages : 322 pages
Book Rating : 4.69/5 ( download)

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Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0307390993
Total Pages : 386 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Master Switch written by Tim Wu and published by Vintage. This book was released on 2011-11-29 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna Huffington Analyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511002248
Total Pages : 20 pages
Book Rating : 4.47/5 ( download)

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Download or read book Summary: The Master Switch written by BusinessNews Publishing, and published by Primento. This book was released on 2017-01-30 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Tim Wu's book: “The Master Switch: The Rise and Fall of Information Empires”. This complete summary of "The Master Switch" by Tim Wu, a renowned professor of law, presents his argument that information technology started as an open playing field and then eventually became dominated by a big entity exercising monopoly. He states that the world’s information is now traveling in a single network; the Internet, therefore he says that great information powers are locked in a battle over the Internet’s future. Added-value of this summary: • Save time • Understand the potential fate of the Internet to an information empire • Expand your knowledge of business politics and information wars To learn more, read "The Master Switch" and discover how information empires are set to be locked into a battle for the Internet's future.

Author : Oksana Kaidanovich-Beilin
Publisher : Frontiers E-books
ISBN 13 : 2889190471
Total Pages : 240 pages
Book Rating : 4.78/5 ( download)

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Download or read book Neurological Functions of the Masterswitch Protein Kinase – GSK-3 written by Oksana Kaidanovich-Beilin and published by Frontiers E-books. This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The functions of the brain that allow us to think, feel, move, and perceive the world are the result of an exchange of information within a network composed of millions of specialized cells called neurons and glia. Neurons use neurotransmitters and other extracellular messengers to communicate with each other, and to constantly update and re-organize their network of connections in a process known as neural plasticity. In order to respond to these extracellular signals, neurons are equipped with specialized receptors that can recognize a single neurotransmitter a bit like a lock would recognize a key. They do this by activating or inhibiting a class of specialized signaling proteins and second messengers. Typically, signaling proteins are themselves organized in networks or pathways in which they activate or inhibit each other in order to integrate the mass of information received by a single cell and to regulate the biological functions of this cell. As we can see, rather than simply being a network of neurons, the brain can be seen as a sort of “Russian doll” in which each neuron is at the same time a part of networks with other neurons and the receptacle of many networks composed of signaling proteins. Two individual genes encode two paralogous signaling proteins: Glycogen Synthase Kinase -3 alpha and beta (GSK-3a, GSK-3b), named for its ability to phosphorylate a key metabolic enzyme of glycogen synthesis, glycogen synthase. This unique “glamour and gloom” protein kinase, has been intriguing many researches for over 30 years by its unusual features, still unknown mechanisms of its activation, its regulation by multiple “key” intracellular pathways, and its capacity to influence the functions of many substrates. Since GSK-3 was discovered, there has been significant progress in elucidating its regulatory roles in the neuron and the structure and functions of the brain. Lithium has been used as a gold standard in the treatment of bipolar disorder for 60 years; and “GSK-3’s renaissance” in psychiatry began with the discovery of GSK-3 as lithium's intracellular target. Since then, GSK3 has been implicated in the pathogenesis of mood disorders, schizophrenia, Alzheimer’s disease, ADHD, multiple sclerosis, Fragile X syndrome and Huntington disease. Connections to these and other diseases has led over the last 10 years to the generation of multiple types of GSK-3 inhibitors as promising therapeutic treatments for the aforementioned pathological conditions. During last couple years new genetic models have been generated, including conventional and conditional mouse models, allowing the discovery of new roles of GSK-3 in the mechanism of neurotransmitter action, neurodevelopment, learning and memory formation, GSK-3’s gene - effect on mouse behavior, and other functions. Thus, GSK-3 has been well-established as an intracellular second messenger for several neurotransmitter systems, and as an important therapeutic target of mood stabilizers, antipsychotics and psychomimetic drugs. The proposed Specific Topic for Frontiers in Neuroscience will be focused on the latest advances from leading laboratories in this area, subdivided into 5 topics: (1) GSK-3 history, mechanism of regulation, substrate specificity and comparison between the brain function of two GSK-3 genes through new animal models and cell biology approaches; (2) role of GSK-3 in neurodevelopment and neuronal structure; (3) involvement of GSK-3 in synaptic functions, learning and memory, and in serotonin and dopamine pathways; (4) role of GSK-3 in neuroinflammation, and application to the pathogenesis of multiple sclerosis, AD, schizophrenia, Fragile X, brain tumors, stroke and bipolar disorder; (5) development of GSK-3 inhibitors and their application in psychiatry, including special discussion about the mechanism of lithium action.

Author : USA Patent Office
Publisher :
ISBN 13 :
Total Pages : 1066 pages
Book Rating : 4.09/5 ( download)

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Download or read book Official Gazette of the United States Patent Office written by USA Patent Office and published by . This book was released on 1918 with total page 1066 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Patent Office
Publisher :
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.74/5 ( download)

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Download or read book Official Gazette of the United States Patent Office written by United States. Patent Office and published by . This book was released on 1945 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jay Gordon Mitchell
Publisher :
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.60/5 ( download)

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Download or read book Principles and Practice of Telephony... written by Jay Gordon Mitchell and published by . This book was released on 1924 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.03/5 ( download)

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Download or read book Telegraph and Telephone Age written by and published by . This book was released on 1921 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 702 pages
Book Rating : 4.56/5 ( download)

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Download or read book Electrical Merchandising written by and published by . This book was released on 1923 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: