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Author : C. Gayle Warnock
Publisher : AuthorHouse
ISBN 13 : 1467095826
Total Pages : 260 pages
Book Rating : 4.22/5 ( download)
Download or read book The Rest of the Edsel Affair written by C. Gayle Warnock and published by AuthorHouse. This book was released on 2007-09-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald Ziffer
Publisher :
ISBN 13 : 9781438903231
Total Pages : 128 pages
Book Rating : 4.35/5 ( download)
Download or read book Beyond the Rhetoric written by Ronald Ziffer and published by . This book was released on 2008-10-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rest of The Edsel Affair is the second of two books that tells the story, from a highly publicized beginning to a barely noticed ending, of the Edsel automobile, introduced by Ford Motor Company in 1957. The Edsel was unusual in that it introduced a vertical front design with wide, horizontal tail lights. The engineers designed brakes that could be tightened by reversing the car while pumping the brake pedal (still a feature of cars today) and shifting the transmission by pushing buttons on the steering wheel. C Gayle Warnock, the Division's Public Relations Director and responsible for the car's public introduction, told the first part of this interesting story in The Edsel Affair published in 1980. Now, he returns with the rest of the story, beginning with why and when the car's abolishment was first recommended to the Company's Executive Committee, and who made the suggestion. The author then traces the beginning and the rapid growth of the three Edsel Clubs, the popularity of the car as a "collectible" and the car's Golden Anniversary party in Dearborn, MI in 2007. The Rest of The Edsel Affair is entertaining and reads like a personal letter from home. Even if you don't have an Edsel, or ever heard of it, you will enjoy the surprising details and enduring stories in this historical tale.
Author : C. Gayle Warnock
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.14/5 ( download)
Download or read book The Edsel Affair written by C. Gayle Warnock and published by . This book was released on 1980 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gale, Cengage Learning
Publisher : Gale, Cengage Learning
ISBN 13 : 1535816317
Total Pages : 143 pages
Book Rating : 4.11/5 ( download)
Download or read book Corporate Disasters: written by Gale, Cengage Learning and published by Gale, Cengage Learning . This book was released on 2017-04-21 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. This volume covers Management and Leadership Failures. Each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.
Author : Rob Gray
Publisher : Crimson
ISBN 13 : 1780592302
Total Pages : 186 pages
Book Rating : 4.05/5 ( download)
Download or read book Great Brand Blunders written by Rob Gray and published by Crimson. This book was released on 2014-02-25 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.
Author : Thomas E. Bonsall
Publisher : Stanford University Press
ISBN 13 : 9780804746540
Total Pages : 252 pages
Book Rating : 4.40/5 ( download)
Download or read book Disaster in Dearborn written by Thomas E. Bonsall and published by Stanford University Press. This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.
Author : Tom McCarthy
Publisher : Yale University Press
ISBN 13 : 0300110383
Total Pages : 367 pages
Book Rating : 4.88/5 ( download)
Download or read book Auto Mania written by Tom McCarthy and published by Yale University Press. This book was released on 2007-01-01 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twentieth-century American experience with the automobile has much to tell us about the relationship between consumer capitalism and the environment, Tom McCarthy contends. In Auto Mania he presents the first environmental history of the automobile that shows how consumer desire (and manufacturer decisions) created impacts across the product lifecycle--from raw material extraction to manufacturing to consumer use to disposal. From the provocative public antics of young millionaires who owned the first cars early in the twentieth century to the SUV craze of the 1990s, Auto Mania explores developments that touched the environment. Along the way McCarthy examines how Henry Ford’s fetish for waste reduction tempered the environmental impacts of Model T mass production; how Elvis Presley’s widely shared postwar desire for Cadillacs made matters worse; how the 1970s energy crisis hurt small cars; and why baby boomers ignored worries about global warming. McCarthy shows that problems were recognized early. The difficulty was addressing them, a matter less of doing scientific research and educating the public than implementing solutions through America’s market economy and democratic government. Consumer and producer interests have rarely aligned in helpful ways, and automakers and consumers have made powerful opponents of regulation. The result has been a mixed record of environmental reform with troubling prospects for the future.
Author : David Gartman
Publisher : Routledge
ISBN 13 : 1135094276
Total Pages : 294 pages
Book Rating : 4.70/5 ( download)
Download or read book Auto-Opium written by David Gartman and published by Routledge. This book was released on 2013-01-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opium will appeal to all interested in the American obsession with the car.
Author : Kristine Bruland
Publisher : Oxford University Press, USA
ISBN 13 : 9780198290469
Total Pages : 396 pages
Book Rating : 4.62/5 ( download)
Download or read book From Family Firms to Corporate Capitalism written by Kristine Bruland and published by Oxford University Press, USA. This book was released on 1998 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: What explains the growth of a business, and more broadly the development or decline of a whole economy? What role does a particular entrepreneur or indeed a culture of entrepreneurship play? Does the evidence suggest that a particular structure or organizational form was or should be adopted to ensure best practice and commercial success? These fundamental questions have long preoccupied business and economic historians. With the current expansion of business and management education and training, the investigations and findings of the historian may have wider significance and relevance. This volume has been stimulated by the work of Peter Mathias, one of the leading figures in this field in the post-war period. Here a number of his former students--many now internationally distinguished historians--pay tribute in a book that explores the move from family firms to corporate capitalism. The contributors argue that sustained growth has never been a matter of a few spectacular technical breakthroughs, but instead rests on subtle economic and social transformations--in cultures, in economic organizations, and in the roles of science and technology.
Author : Robert M. Edsel
Publisher : W. W. Norton & Company
ISBN 13 : 0393240452
Total Pages : 464 pages
Book Rating : 4.50/5 ( download)
Download or read book Saving Italy: The Race to Rescue a Nation's Treasures from the Nazis written by Robert M. Edsel and published by W. W. Norton & Company. This book was released on 2013-05-06 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the #1 New York Times bestseller The Monuments Men "An astonishing account of a little-known American effort to save Italy's…art during World War II."—Tom Brokaw When Hitler’s armies occupied Italy in 1943, they also seized control of mankind’s greatest cultural treasures. As they had done throughout Europe, the Nazis could now plunder the masterpieces of the Renaissance, the treasures of the Vatican, and the antiquities of the Roman Empire. On the eve of the Allied invasion, General Dwight Eisenhower empowered a new kind of soldier to protect these historic riches. In May 1944 two unlikely American heroes—artist Deane Keller and scholar Fred Hartt—embarked from Naples on the treasure hunt of a lifetime, tracking billions of dollars of missing art, including works by Michelangelo, Donatello, Titian, Caravaggio, and Botticelli. With the German army retreating up the Italian peninsula, orders came from the highest levels of the Nazi government to transport truckloads of art north across the border into the Reich. Standing in the way was General Karl Wolff, a top-level Nazi officer. As German forces blew up the magnificent bridges of Florence, General Wolff commandeered the great collections of the Uffizi Gallery and Pitti Palace, later risking his life to negotiate a secret Nazi surrender with American spymaster Allen Dulles. Brilliantly researched and vividly written, the New York Times bestselling Saving Italy brings readers from Milan and the near destruction of The Last Supper to the inner sanctum of the Vatican and behind closed doors with the preeminent Allied and Axis leaders: Roosevelt, Eisenhower, and Churchill; Hitler, Göring, and Himmler. An unforgettable story of epic thievery and political intrigue, Saving Italy is a testament to heroism on behalf of art, culture, and history.
