Understanding Social Media

Author : Larissa Hjorth
Publisher : SAGE
ISBN 13 : 1526426250
Total Pages : 264 pages
Book Rating : 4.53/5 ( download)

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Download or read book Understanding Social Media written by Larissa Hjorth and published by SAGE. This book was released on 2019-09-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749473576
Total Pages : 304 pages
Book Rating : 4.70/5 ( download)

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Download or read book Understanding Social Media written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

Author :
Publisher : Bookboon
ISBN 13 : 8776819922
Total Pages : 61 pages
Book Rating : 4.27/5 ( download)

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Download or read book Understanding Social Media written by and published by Bookboon. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Sam Hinton
Publisher : SAGE
ISBN 13 : 1446283127
Total Pages : 177 pages
Book Rating : 4.27/5 ( download)

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Download or read book Understanding Social Media written by Sam Hinton and published by SAGE. This book was released on 2013-06-21 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Author : Charles Kadushin
Publisher : Oxford University Press
ISBN 13 : 0195379462
Total Pages : 265 pages
Book Rating : 4.64/5 ( download)

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Download or read book Understanding Social Networks written by Charles Kadushin and published by Oxford University Press. This book was released on 2012-01-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.

Author : Leon Schjoedt
Publisher : Springer Nature
ISBN 13 : 3030434532
Total Pages : 224 pages
Book Rating : 4.33/5 ( download)

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Download or read book Understanding Social Media and Entrepreneurship written by Leon Schjoedt and published by Springer Nature. This book was released on 2020-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

Author : Robert K. Logan
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433186745
Total Pages : 212 pages
Book Rating : 4.48/5 ( download)

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Download or read book Understanding Social Media written by Robert K. Logan and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2021 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to understand the nature of social media and its impact on almost all aspects of modern-day existence. We reveal the effects of social media on users and the changing nature of our social interactions. Our approach is based on Marshall McLuhan's methodology of media ecology.

Author : Mark Oestreicher
Publisher : Group Simply Youth Ministries
ISBN 13 : 9780764484636
Total Pages : 0 pages
Book Rating : 4.3X/5 ( download)

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Download or read book A Parent's Guide to Understanding Social Media written by Mark Oestreicher and published by Group Simply Youth Ministries. This book was released on 2012-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With each passing day, teenagers' lives become increasingly intertwined with social media. How can you help your child make wise decisions and remain safe online? How can you stay informed and involved in healthy ways?

Author : Ian MacRae
Publisher : Bloomsbury Publishing
ISBN 13 : 1472983130
Total Pages : 289 pages
Book Rating : 4.38/5 ( download)

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Download or read book Dark Social written by Ian MacRae and published by Bloomsbury Publishing. This book was released on 2021-11-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Business Book Awards 2022 From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to 'fake news'. The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advantage, and the boundaries between professional and personal social media conduct can become dangerously blurred. Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign. Drawing upon illustrative case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.

Author : Pamela Dell
Publisher : Capstone
ISBN 13 : 1543527140
Total Pages : 33 pages
Book Rating : 4.48/5 ( download)

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Download or read book Understanding Social Media written by Pamela Dell and published by Capstone. This book was released on 2018-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains "what's real and what's fake on the various social media platforms, and how to tell the difference"--Publisher marketing.