Understanding Social Networks

Author : Charles Kadushin
Publisher : Oxford University Press
ISBN 13 : 0195379462
Total Pages : 265 pages
Book Rating : 4.64/5 ( download)

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Download or read book Understanding Social Networks written by Charles Kadushin and published by Oxford University Press. This book was released on 2012-01-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.

Author : Robert L. Cross
Publisher : Harvard Business Review Press
ISBN 13 : 1633691535
Total Pages : 240 pages
Book Rating : 4.37/5 ( download)

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Download or read book The Hidden Power of Social Networks written by Robert L. Cross and published by Harvard Business Review Press. This book was released on 2004-06-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.

Author : Larissa Hjorth
Publisher : SAGE
ISBN 13 : 1526426250
Total Pages : 264 pages
Book Rating : 4.53/5 ( download)

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Download or read book Understanding Social Media written by Larissa Hjorth and published by SAGE. This book was released on 2019-09-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749473576
Total Pages : 304 pages
Book Rating : 4.70/5 ( download)

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Download or read book Understanding Social Media written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

Author :
Publisher : Bookboon
ISBN 13 : 8776819922
Total Pages : 61 pages
Book Rating : 4.27/5 ( download)

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Download or read book Understanding Social Media written by and published by Bookboon. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Brian G. Southwell
Publisher : JHU Press
ISBN 13 : 1421413256
Total Pages : 148 pages
Book Rating : 4.59/5 ( download)

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Download or read book Social Networks and Popular Understanding of Science and Health written by Brian G. Southwell and published by JHU Press. This book was released on 2013-10-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A data-driven analysis of how different people share information about health through social media. Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media. Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information about health and science. By reviewing a wide array of existing research—ranging from a survey of New Orleans residents in the weeks after Hurricane Katrina to analysis of Twitter posts related to H1N1 to a physician-led communication campaign explaining the benefits of vaginal birth—Brian G. Southwell explains why some types of information are more likely to be shared than others and how some people never get exposed to seemingly widely available information. This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it also serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.

Author : Daniel Cunningham
Publisher : Rowman & Littlefield
ISBN 13 : 1442249455
Total Pages : 389 pages
Book Rating : 4.55/5 ( download)

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Download or read book Understanding Dark Networks written by Daniel Cunningham and published by Rowman & Littlefield. This book was released on 2016-03-07 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dark networks are the illegal and covert networks (e.g, insurgents, jihadi groups, or drug cartels) that security and intelligence analysts must track and identify to be able to disrupt and dismantle them. This text explains how this can be done by using the Social Network Analysis (SNA) method. Written in an accessible manner, it provides an introduction to SNA, presenting tools and concepts, and showing how SNA can inform the crafting of a wide array of strategies for the tracking and disrupting of dark networks.

Author : Charles Kadushin
Publisher : Oxford University Press
ISBN 13 : 0199920818
Total Pages : 266 pages
Book Rating : 4.15/5 ( download)

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Download or read book Understanding Social Networks written by Charles Kadushin and published by Oxford University Press. This book was released on 2012-01-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.

Author : Sam Hinton
Publisher : SAGE
ISBN 13 : 1446283127
Total Pages : 177 pages
Book Rating : 4.27/5 ( download)

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Download or read book Understanding Social Media written by Sam Hinton and published by SAGE. This book was released on 2013-06-21 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Author : Stephen P. Borgatti
Publisher : SAGE
ISBN 13 : 1529765757
Total Pages : 332 pages
Book Rating : 4.55/5 ( download)

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Download or read book Analyzing Social Networks Using R written by Stephen P. Borgatti and published by SAGE. This book was released on 2022-04-21 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This approachable book introduces network research in R, walking you through every step of doing social network analysis. Drawing together research design, data collection and data analysis, it explains the core concepts of network analysis in a non-technical way. The book balances an easy to follow explanation of the theoretical and statistical foundations underpinning network analysis with practical guidance on key steps like data management, preparation and visualisation. With clarity and expert insight, it: • Discusses measures and techniques for analyzing social network data, including digital media • Explains a range of statistical models including QAP and ERGM, giving you the tools to approach different types of networks • Offers digital resources like practice datasets and worked examples that help you get to grips with R software